Senior Digital Strategist (Health)

JR United Kingdom; London; Hybrid; GBP 60,000 - 85,000; Full time

Job summary

A leading global healthcare agency seeks a Senior Engagement Strategist to lead human-centered strategies that enhance client connections. This role entails managing client relationships, directing engagement strategy development, and mentoring junior team members, all while striving to innovate and transform healthcare communication.

Qualifications

• 7-13 years of experience in research and strategic planning.
• Experience in HCP and DTC marketing agency.
• Strong communications skills across various business functions.

Responsibilities

• Develop strategies and oversee multiple client interactions.
• Manage the discovery, synthesis, and development of engagement strategies.
• Guide junior strategists and improve client deliverables.

Skills

Critical thinking

Analytical skills

Creativity

Collaboration

Communication

Education

Bachelor's degree

Job description

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Senior Digital Strategist (Health), London

Client: VML HEALTH

Location: London, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views: 4

Posted: 16.06.2025

Expiry Date: 31.07.2025

Job Description:

About Us: VML HEALTH

VML HEALTH is a leading global healthcare agency that partners with clients to build connected experiences across the healthcare ecosystem. We focus on understanding individual needs and behaviors to create seamless, personalized experiences at every touchpoint, aiming to make a profound impact.

We power connections beyond science into human behavior, believing that science can change the world starting with individual actions. Our goal is to overcome beliefs and barriers to improve life for patients and healthcare communities.

Within VML HEALTH, the Global Strategy Team (GST) comprises strategic thinkers in Medical Strategy, Engagement Strategy, Brand Strategy, and Medical Consulting, working independently or as part of integrated teams. This role is with the Engagement Strategy team and our European Hub.

About the Position

Title: Senior Engagement (Digital) Strategist

Reports to: Head of Engagement Strategy

Location: London or Manchester (hybrid)

Where you shine

As a Senior Engagement Strategist, you will lead a human-centered approach to translating empathy into meaningful experiences. You will anticipate emerging opportunities at the intersection of people, culture, technology, and business, and provide strategic insights and leadership.

You will understand client challenges, frame problems innovatively, and inspire through thought leadership. You will manage discovery, synthesis, development, and the impact of engagement strategies, inspiring change through curiosity, impact-driven mindset, and strategic action.

What your success will look like

Your Day-to-Day Impact:

• Develop a deep understanding of clients’ customers’ needs, behaviors, and journey
• Oversee development of omnichannel engagement strategies, connecting goals to channels like social, CRM, website, paid media, apps, and more, enabling personalization at scale
• Set expectations for audience profiling and project context
• Analyze data using various frameworks and translate insights into clear stories
• Lead workshop planning, measurement strategies, engagement tactics, and content development

Your role with clients:

• Manage strategic development for major clients or multiple accounts
• Engage with senior client relationships as a strategic partner
• Lead and support new business pitches
• Analyze challenges and opportunities to improve client work
• Guide strategic direction in brand development and marketing

Your Role in Team Growth:

• Support and mentor junior and mid-level strategists
• Motivate team members and foster innovation
• Encourage risk-taking and challenge convention
• Collaborate across disciplines on strategies

Who you are and what you bring:

• 7-13 years of research and strategic planning experience
• Experience in HCP and DTC marketing agencies
• Critical, analytical, innovative thinker with a visionary outlook
• Passionate and curious about healthcare practice
• Deep understanding of global, regional, and local communication contexts
• Passion for innovation in engagement strategies
• Strong collaboration skills across functions
• Ability to build strong client relationships
• Excellent communication skills
• Bachelor’s degree or higher, with multidisciplinary background