Senior Digital Retail Marketing Lead — Hybrid & Amazon

Pentland Brands; Farringdon; Hybrid; GBP 32,000 - 52,000; Full time

Benefits offered by this job

Hybrid working

Flexible start and finish times

Generous holiday allowance

Product discounts

Sample sales

Healthcare support

Gym and fitness discounts

Cycle to work scheme

Electric car scheme

Job summary

Pentland Brands is seeking a retail marketing professional to shape and execute digital strategies across our iconic brands. You’ll drive from day-to-day execution to strategic ownership, collaborating with internal teams and external partners to grow profitability across markets.

You’ll work across brands, with a focus on performance marketing planning, and you’ll engage with Amazon and translation partners to ensure consistent brand voice and ROI-driven campaigns.

Qualifications

• Experience in a digital retail marketing role, preferably with some Amazon experience.
• Strong planning and organisational skills with ability to identify and prioritize high-value activities.
• Solid understanding of retail dynamics and commercial models and familiarity with competition law principles.
• Strong analytical capabilities, using data and insights to build compelling commercial arguments.
• Collaborative approach to developing solutions with Amazon and internal teams.
• Strong stakeholder management, capable of influencing across a matrix organisation.

Responsibilities

• Take ownership of implementing global retail marketing strategies for selected brands to drive profitable growth.
• Collaborate with internal and external creative agencies to brief and deliver efficient growth driving content.
• Manage day-to-day relationship with external translation agency, overseeing budgets and ensuring brand voice consistency across markets.
• Work closely with Amazon counterparts to support the activation of key elements of the joint business plan, building strong platform relationships.
• Using technology partners, analyse marketing effectiveness to identify improvement opportunities and advise commercial teams on maximizing customer investment ROI.
• Support the sell-in process by developing proactive marketing plans that strengthen commercial propositions and recommendations.
• Drive internal influence and education to deepen the wider teams/departments understanding of customer platforms and needs.
• Communicate activation plans effectively within the Amazon business unit to share and apply learnings.
• Support on additional marketplace launches and strategic initiatives within the Digital team

Skills

Digital retail marketing

Amazon experience

Planning & prioritization

Analytical insight

Stakeholder management

Collaboration across teams

Job description

Pentland Brands is seeking a retail marketing professional to shape and execute digital strategies across our iconic brands. You’ll drive from day-to-day execution to strategic ownership, collaborating with internal teams and external partners to grow profitability across markets.

You’ll work across brands, with a focus on performance marketing planning, and you’ll engage with Amazon and translation partners to ensure consistent brand voice and ROI-driven campaigns.