Senior Digital PR Lead | Strategy, Campaigns & Team Growth

BMC Recruitment Group; United Kingdom; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

BMC Recruitment Group is seeking an experienced Digital PR Manager to lead a talented team and shape the agency's digital PR offering. This role combines leadership, strategic thinking, and creativity to deliver campaigns that genuinely move the needle for clients.

You will own Digital PR strategy and campaign delivery across a varied client portfolio, mentor teammates, manage senior client relationships, build journalist connections, and work closely with SEO, Content, and Paid Media to drive

Qualifications

• Experience leading and developing a team
• Track record of delivering campaigns with measurable results
• Excellent stakeholder and client relationship management
• Strong commercial awareness and strategic thinking
• Exceptional communication and presentation skills
• Experience managing multiple projects and priorities simultaneously
• A proactive mindset and passion for helping others succeed

Responsibilities

• Leading, mentoring, and developing a talented Digital PR team
• Creating and delivering innovative, data-led Digital PR strategies
• Managing client relationships and acting as a trusted senior advisor
• Overseeing campaign delivery, performance, and reporting
• Building strong relationships with journalists, publishers, and media contacts
• Collaborating with SEO, Content, and Paid Media teams on integrated campaigns
• Driving continuous improvement across processes, performance, and client outcomes
• Supporting agency growth through client development and new business opportunities

Skills

People leadership

Campaign management

Stakeholder management

Strategic thinking

Communication skills

Multi-project management

Job description

BMC Recruitment Group is seeking an experienced Digital PR Manager to lead a talented team and shape the agency's digital PR offering. This role combines leadership, strategic thinking, and creativity to deliver campaigns that genuinely move the needle for clients.

You will own Digital PR strategy and campaign delivery across a varied client portfolio, mentor teammates, manage senior client relationships, build journalist connections, and work closely with SEO, Content, and Paid Media to drive