Senior Digital PM - AI-Driven Customer Experiences (Hybrid)

RAC; West of England; Hybrid; GBP 85,000 - 120,000; Full time

Job summary

RAC is seeking a Senior Digital Product Manager to own a substantial digital product portfolio, define strategy and roadmaps, and partner with design, engineering, analytics and stakeholders to deliver customer-centred digital experiences that drive commercial outcomes.

You will lead end-to-end lifecycle from discovery to launch, embrace AI-driven enhancements across the customer journey, and operate in a flexible hybrid environment with cross-functional teams.

Qualifications

• Experience owning complex digital products across the full lifecycle.
• Strong track record delivering measurable customer and commercial outcomes.
• Expertise in product discovery, prioritisation, roadmap development and agile delivery.
• Ability to balance customer needs with business objectives and commercial goals.
• Strong analytical skills, using data, research and insight to inform decision-making.

Responsibilities

• Defining product strategy, vision and roadmaps aligned to RAC's commercial objectives.
• Setting clear customer and business outcomes for your product area and measuring success against KPIs.
• Leading discovery activities to identify opportunities, validate solutions and prioritise development effort effectively.
• Translating complex business challenges into clear product initiatives and actionable roadmaps.
• Developing detailed requirements and collaborating closely with stakeholders across commercial, operational, regulatory and technology teams.
• Working with cross-functional squads of designers, engineers and analysts to deliver high-quality solutions at pace.
• Leveraging data, customer research and insights to drive product decisions and continuous improvement.
• Evaluating product performance post-launch and optimising based on customer behaviour and business impact.
• Ensuring products meet customer needs, business objectives and regulatory requirements.
• Building strong relationships across the organisation to align business and product strategies.

Job description

RAC is seeking a Senior Digital Product Manager to own a substantial digital product portfolio, define strategy and roadmaps, and partner with design, engineering, analytics and stakeholders to deliver customer-centred digital experiences that drive commercial outcomes.

You will lead end-to-end lifecycle from discovery to launch, embrace AI-driven enhancements across the customer journey, and operate in a flexible hybrid environment with cross-functional teams.