Senior Digital Planning Manager

Source; Greater London; Hybrid; GBP 45,000 - 55,000; Full time

Job summary

Source, a London media agency, is seeking a Senior Digital Planning Manager to lead digital media planning for a tech and ecommerce brand. You’ll shape strategy across Paid Social (with Meta), Display and PPC, translating briefs into commercially focused recommendations and owning client relationships.

Hybrid working, with opportunities to influence growth, champion innovative ideas, manage budgets, and mentor junior team members while collaborating with activation, data/analytics, and creative

Qualifications

• Strong experience in digital media planning, ideally within a media agency.
• Expertise in Paid Social, particularly Meta, with strong social strategy.
• Experience planning across Display and PPC.
• Strong understanding of audiences, targeting, creative, measurement and performance optimisation.
• Proven experience managing senior client relationships and influencing stakeholders.
• Analytical and commercial thinking with data-driven decisions.
• Excellent communication, presentation and writing skills.
• Experience managing digital budgets and demonstrating value from media investment.
• Mentoring or developing junior team members.

Responsibilities

• Lead digital media strategy and planning across Paid Social, Display, PPC and other digital channels.
• Take ownership of Meta and Paid Social strategy, including audience, budget and campaign planning.
• Develop insight-led digital plans aligned to clear commercial objectives.
• Turn client briefs into clear, innovative and commercially focused recommendations.
• Use audience, performance and market insights to identify opportunities for growth.
• Develop testing and optimisation strategies to continually improve performance.
• Manage digital media budgets and ensure investment is allocated effectively.
• Work closely with activation, creative, data/analytics and wider agency teams.
• Build strong client relationships and act as a trusted digital media adviser.
• Present strategy, recommendations and performance to senior stakeholders.
• Identify opportunities to grow accounts and introduce new ideas and capabilities.
• Stay ahead of developments across Meta, Paid Social, PPC, Display, measurement and emerging platforms.
• Support and develop more junior team members.
• Contribute to new business pitches and wider agency growth.

Skills

Digital media planning

Paid Social

Meta

Display

PPC

Audience targeting

Analytics

Stakeholder management

Budget management

Presentation skills

Job description

Senior Digital Planning Manager Role - Independent Agency - Top Tech & Ecommerce Brand - £45-55k

A leading London media agency is looking for a Senior Digital Planning Manager to join a growing team working with an innovative, creative-led tech and ecommerce brand.

This is an exciting opportunity for an experienced digital media professional who combines strategic thinking, channel expertise and commercial understanding. You’ll play a key role in shaping the client’s digital media strategy, with Paid Social and Meta at the heart of the role, alongside Display, PPC and wider digital channels.

The client is ambitious and open to new ideas, giving you the opportunity to influence strategy, challenge thinking and make a genuine commercial impact through digital media.

The Role

You’ll take a senior role in leading digital media planning and client relationships, developing integrated strategies that connect channels, audiences, creative and performance.

You’ll be responsible for:

• Leading digital media strategy and planning across Paid Social, Display, PPC and other digital channels.
• Taking ownership of Meta and Paid Social strategy, including audience, creative, budget and campaign planning.
• Developing insight-led digital plans aligned to clear commercial objectives.
• Turning client briefs into clear, innovative and commercially focused recommendations.
• Using audience, performance and market insights to identify opportunities for growth.
• Developing testing and optimisation strategies to continually improve performance.
• Managing digital media budgets and ensuring investment is allocated effectively.
• Working closely with activation, creative, data/analytics and wider agency teams.
• Building strong client relationships and acting as a trusted digital media adviser.
• Presenting strategy, recommendations and performance to senior stakeholders.
• Identifying opportunities to grow accounts and introduce new ideas and capabilities.
• Staying ahead of developments across Meta, Paid Social, PPC, Display, measurement and emerging platforms.
• Supporting and developing more junior team members.
• Contributing to new business pitches and wider agency growth.

What We’re Looking For

• Strong experience in digital media planning, ideally within a media agency environment.
• Demonstrable expertise in Paid Social, particularly Meta, with a strong understanding of social strategy.
• Experience planning across multiple digital channels, including Display and PPC.
• Strong understanding of audiences, targeting, creative, measurement and performance optimisation.
• Ability to turn business and marketing objectives into effective media strategies.
• Proven experience managing senior client relationships and influencing stakeholders.
• Strong analytical and commercial thinking, with the ability to use data and insight to inform decisions.
• Confident communication, presentation and writing skills.
• Experience managing digital budgets and demonstrating value from media investment.
• A proactive, ideas-led approach with a genuine interest in digital innovation and emerging platforms.
• Experience managing, mentoring or developing junior team members.
• Excellent organisation and attention to detail.

Why Join?

You’ll be joining an established but growing agency with a collaborative culture, strong client relationships and a genuine focus on developing its people.

The role offers the opportunity to take real ownership of the client’s digital planning agenda, with Paid Social and Meta at the centre of the strategy, while developing your expertise across the wider digital ecosystem.

The agency offers hybrid working, a strong benefits package and excellent opportunities for progression, with plenty of scope to take on greater responsibility as the business continues to grow.