Senior Digital Marketing Manager

Form3; United Kingdom; Remote; GBP 70,000 - 95,000; Full time

Benefits offered by this job

Remote-friendly

Part-time options

Full benefits package

Job summary

Form3, a 100% remote, flexible payments technology firm, is seeking a Senior Digital Marketing Manager to lead digital growth and demand generation across priority markets. Reporting to the Marketing Director, you’ll blend strategic ownership with hands-on execution in integrated campaigns, ABM, digital acquisition and performance measurement.

You’ll shape campaigns, leverage AI and marketing tech to improve targeting and results, collaborate with Sales, Customer Success and Product, and

Qualifications

• 6+ years of experience in B2B digital marketing, demand generation or campaign management.
• Strong experience developing campaign strategies and delivering integrated marketing campaigns.
• Proven ability to link marketing investment to revenue growth and ROI.
• Expertise in account-based marketing, audience segmentation, pipeline generation and campaign activation.
• Practical experience using AI, automation and marketing technology to improve campaign performance.
• Strong digital marketing capability across websites, landing pages, email, paid media, search and social, with the breadth and depth to lead an integrated digital strategy.
• Strong analytical and performance-reporting skills, combined with a commercial and customer-focused approach.
• Excellent communication and stakeholder-management skills, with the ability to collaborate effectively across functions.
• Experience within technology, SaaS, Fintech or payments.
• Familiarity with tooling such as Salesforce, Pardot, Salesloft, Cognism, ZoomInfo.

Responsibilities

• Develop and own Form3’s digital growth and demand generation strategy.
• Create go-to-market plans for products, propositions, markets and strategic announcements.
• Create integrated, multi-channel programmes that generate awareness, engagement, qualified leads and pipeline.
• Build account-based marketing programmes for high-value prospects and strategic accounts.
• Use AI, automation and marketing technology to improve targeting, personalisation, lead generation and campaign performance.
• Monitor performance across the marketing funnel and make insight-led recommendations.
• Improve website performance, conversion rates, user journeys and marketing-driven engagement.

Skills

B2B digital marketing

Demand generation

Campaign management

ABM

AI & marketing tech

Analytics & reporting

Stakeholder management

Cross-functional collaboration

Tech/SaaS/Fintech experience

Marketing strategy

Tools

Salesforce

Pardot

Salesloft

Cognism

ZoomInfo

Job description

Help shape Form3’s digital growth strategy, building integrated campaigns that turn audience engagement into measurable commercial impact.

THE ROLE

We’re looking for a Senior Digital Marketing Manager to lead Form3’s digital growth and demand generation strategy, helping drive pipeline growth and brand development across our priority markets. Reporting to the Marketing Director, you’ll combine strategic ownership with execution across integrated campaigns, account-based marketing, digital acquisition and performance measurement. You’ll also identify practical ways to use AI, automation and marketing technology to improve targeting, personalisation, efficiency and campaign results. You’ll work closely with Sales, Customer Success, Product and the wider Marketing team, aligning marketing activity with commercial priorities and identifying opportunities within strategic accounts.

Responsibilities

• Develop and own Form3’s digital growth and demand generation strategy.
• Create go-to-market plans for products, propositions, markets and strategic announcements.
• Create integrated, multi-channel programmes that generate awareness, engagement, qualified leads and pipeline.
• Build account-based marketing programmes for high-value prospects and strategic accounts.
• Use AI, automation and marketing technology to improve targeting, personalisation, lead generation and campaign performance.
• Monitor performance across the marketing funnel and make insight-led recommendations.
• Improve website performance, conversion rates, user journeys and marketing-driven engagement.
• 6+ years’ experience in B2B digital marketing, demand generation or campaign management.
• Strong experience developing campaign strategies and delivering integrated marketing campaigns.
• Proven ability to link marketing investment to revenue growth and return on investment.
• Expertise in account-based marketing, audience segmentation, pipeline generation and campaign activation.
• Practical experience using AI, automation and marketing technology to improve campaign performance.
• Strong digital marketing capability across websites, landing pages, email, paid media, search and social, with the breadth and depth to lead an integrated digital strategy.
• Strong analytical and performance-reporting skills, combined with a commercial and customer-focused approach.
• Excellent communication and stakeholder-management skills, with the ability to collaborate effectively across functions.
• Experience within technology, SaaS, Fintech or payments.
• Familiarity with tooling such as Salesforce, Pardot, Salesloft, Cognism, ZoomInfo.

Here are the states that we are hiring from for this position:

• United Kingdom
• United States (Connecticut,Florida,New Jersey,New York,North Carolina)

All new joiners start their first day in our office to collect the equipment needed to work remotely. We'll also arrange for some of your team to come in to say hi, ensuring you're supported and have a positive first few days with Form3!

Form3 are a 100% remote, flexible business and are able to offer part-time working arrangements. We believe this enables our people to achieve amazing things with a healthy work-life balance.

For further information on what it’s like to work here, and for more information on our full benefits package, visit our careers page. If you have any other questions, we’d be happy to discuss these with you during the interview process.

Revolutionising the world of payments with our cloud-native, multi-cloud platform.

For more information about Form3, check out the following pages:

We hire talented people from a variety of backgrounds and experiences and are committed to a work environment based on diversity, open-mindedness and curiosity. We’re united by our company values (we even created them together!) and we celebrate our unique differences.

Our employee lifecycle processes are designed to embrace equal opportunity and prevent discrimination against our people regardless of personal characteristics. It is our strong belief that the more inclusive and belonging we are as a business, the better our work will be.

As an inclusive employer, we guarantee to interview all neurodiverse and physically disabled applicants who meet the minimum criteria for this role. We also encourage candidates to notify us of any reasonable adjustments that may be required during the recruitment process. This includes providing job adverts in alternative, accessible formats or adjustments required at interview stage.

If you consider yourself to be neurodiverse or physically disabled under the UN definition of disability and would like to be considered under this scheme and/or require any reasonable adjustments please let us know by sending an email to [e-mail] clearly stating your consent for us to process this data.