Senior Digital Marketing Manager

Form3 (via Otta); United Kingdom; Remote; GBP 70,000 - 95,000; Full time

Job summary

Form3 is seeking a Senior Digital Marketing Manager to lead digital growth, demand generation and brand development across priority markets. You’ll own integrated campaigns, ABM and performance measurement, aligning with Sales, Customer Success and Product.

You’ll drive AI-driven targeting, automation and Martech initiatives to improve results, while reporting on funnel metrics and ROI. This role requires 6+ years in B2B marketing and a collaborative, startup/scale-up mindset.

Qualifications

• ://6+ years’ experience in B2B digital marketing, demand generation or campaign management.
• Strong experience developing campaign strategies and delivering integrated marketing campaigns.
• Proven ability to link marketing investment to revenue growth and return on investment.
• Expertise in account-based marketing, audience segmentation, pipeline generation and campaign activation.
• Strong analytical and performance-reporting skills, with a commercial and customer-focused approach.
• Excellent communication and stakeholder-management skills, collaborating across functions.

Responsibilities

• Develop and own Form3’s digital growth and demand generation strategy.
• Create go-to-market plans for products, propositions, markets and strategic announcements.
• Create integrated, multi-channel programmes that generate awareness, engagement, qualified leads and pipeline.
• Build account-based marketing programmes for high-value prospects and strategic accounts.
• Use AI, automation and marketing technology to improve targeting, personalisation, lead generation and campaign performance.
• Monitor performance across the marketing funnel and make insight-led recommendations.
• Improve website performance, conversion rates, user journeys and marketing-driven engagement.

Skills

B2B digital marketing

demand generation

campaign management

account-based marketing

AI & marketing tech

data-driven optimization

Tools

Salesforce

Pardot

Salesloft

Cognism

ZoomInfo

Job description

THE ROLE

We’re looking for a Senior Digital Marketing Manager to lead Form3’s digital growth and demand generation strategy, helping drive pipeline growth and brand development across our priority markets. Reporting to the Marketing Director, you’ll combine strategic ownership with execution across integrated campaigns, account-based marketing, digital acquisition and performance measurement. You’ll also identify practical ways to use AI, automation and marketing technology to improve targeting, personalisation, efficiency and campaign results. You’ll work closely with Sales, Customer Success, Product and the wider Marketing team, aligning marketing activity with commercial priorities and identifying opportunities within strategic accounts.

Responsibilities

• Develop and own Form3’s digital growth and demand generation strategy.


• Create go-to-market plans for products, propositions, markets and strategic announcements.


• Create integrated, multi-channel programmes that generate awareness, engagement, qualified leads and pipeline.


• Build account-based marketing programmes for high-value prospects and strategic accounts.


• Use AI, automation and marketing technology to improve targeting, personalisation, lead generation and campaign performance.


• Monitor performance across the marketing funnel and make insight-led recommendations.


• Improve website performance, conversion rates, user journeys and marketing-driven engagement.


• 6+ years’ experience in B2B digital marketing, demand generation or campaign management.


• Strong experience developing campaign strategies and delivering integrated marketing campaigns.


• Proven ability to link marketing investment to revenue growth and return on investment.


• Expertise in account-based marketing, audience segmentation, pipeline generation and campaign activation.


• Practical experience using AI, automation and marketing technology to improve campaign performance.


• Strong digital marketing capability across websites, landing pages, email, paid media, search and social, with the breadth and depth to lead an integrated digital strategy.


• Strong analytical and performance-reporting skills, combined with a commercial and customer-focused approach.


• Excellent communication and stakeholder-management skills, with the ability to collaborate effectively across functions.


• Experience within technology, SaaS, Fintech or payments.


• Experience working within a start-up/scale-up environment.


• Familiarity with tooling such as Salesforce, Pardot, Salesloft, Cognism, ZoomInfo.

Stage One: Screening Call with the Talent Team

Stage Two: Interview with Marketing Director

Stage Three: Case Study & Presentation with Marketing Team

Stage Four: Interview with Head of Commercial Operations

We always aim to stick to the above process; however, there may be occasions when an additional interview stage is required for us to be sure we are hiring the right person!

Here are the locations that we are hiring from for this position:

• United Kingdom

All new joiners start their first day in our office to collect the equipment needed to work remotely. We'll also arrange for some of your team to come in to say hi, ensuring you're supported and have a positive first few days with Form3!

Form3 are a 100% remote, flexible business and are able to offer part-time working arrangements. We believe this enables our people to achieve amazing things with a healthy work-life balance.

For further information on what it’s like to work here, and for more information on our full benefits package, visit our careers page. If you have any other questions, we’d be happy to discuss these with you during the interview process.

Revolutionising the world of payments with our cloud-native, multi-cloud platform.

For more information about Form3, check out the following pages:

We hire talented people from a variety of backgrounds and experiences and are committed to a work environment based on diversity, open-mindedness and curiosity. We’re united by our company values (we even created them together!) and we celebrate our unique differences.

Our employee lifecycle processes are designed to embrace equal opportunity and prevent discrimination against our people regardless of personal characteristics. It is our strong belief that the more inclusive and belonging we are as a business, the better our work will be.

As an inclusive employer, we guarantee to interview all neurodiverse and physically disabled applicants who meet the minimum criteria for this role. We also encourage candidates to notify us of any reasonable adjustments that may be required during the recruitment process. This includes providing job adverts in alternative, accessible formats or adjustments required at interview stage.

If you consider yourself to be neurodiverse or physically disabled under the UN definition of disability and would like to be considered under this scheme and/or require any reasonable adjustments please let us know by sending an email to [e-mail] clearly stating your consent for us to process this data. For more information please refer to our Recruitment Data Policy .

All new hires are required to visit our office (either London or New York, will be confirmed upon offer acceptance) upon starting to collect equipment and meet with some of our team. This is fully expensed by Form3.

Form3 are not able to provide sponsorship for this role.