B2B Sales Manager

Tandem Talent; England; On-site; GBP 55,000 - 58,000; Full time

Benefits offered by this job

Hybrid working options

33 days holiday

Holiday Buying Scheme

Electric Vehicle Salary Sacrifice

Volunteer day

Private medical insurance

Life assurance

Critical illness cover

Staff discounts 40-60%

Perks hub discounts

Job summary

Cotswold Outdoor Group in Swindon is seeking a B2B Sales Manager to lead the B2B sales function, set strategy, and drive sustainable growth across the organisation. This hybrid role requires collaboration with stores and our community of adventurers.

The position anchors the B2B journey in shaping how we inspire customers and support our business. The role focuses on developing a high-performing team, building strong customer relationships, and delivering revenue growth while aligning with

Qualifications

• 5+ years experience in B2B sales
• Experience managing a sales team
• Strong track record of success in achieving sales goals
• Excellent communication and interpersonal skills
• Negotiation
• People leadership and management
• Provent ability to lead and manage a sales team
• Ability to work independently and as part of a team

Responsibilities

• Develop, own and implement the B2B sales strategy and plan to achieve or exceed revenue, margin and customer growth targets
• Lead, manage and motivate the B2B sales team, setting clear objectives, expectations and priorities aligned to the wider commercial strategy
• Coach, develop and performance manage team members
• Track, analyse and report on sales and team performance
• Recruit, onboard and train sales colleagues
• Drive new business development by identifying, generating and converting leads into profitable B2B customers
• Build and maintain strong relationships with key B2B customers, partners and internal stakeholders
• Identify key target industries and develop new customer relationships
• Lead negotiations and support the team in closing sales opportunities
• Work with Head of Commercial and Marketing to create and execute a B2B marketing plan
• Work with internal teams to ensure a smooth order and fulfilment process
• Be the voice of the B2B customer for the business

Skills

B2B sales

Sales team management

Negotiation

Communication

Leadership

New business development

Job description

Join us on the journey

This is a hybrid role with a minimum of three days in the office per week.

At Cotswold Outdoor Group, the outdoors isn't just where we work, it's who we are. Every day, our head office teams play a vital role in helping people get outside, explore more, and experience the world around them.

We're looking for a B2B Sales Manager to join us on that journey. This role is about more than just day-to-day responsibilities, it's about shaping how we inspire our customers, support our stores, and grow our community of adventurers.

We've officially made the move to our new office in the heart of Swindon and couldn't be more excited. Our brand-new sustainable office at 1 Newbridge Square puts us right next to the train station and the new bus boulevard, making it easier than ever to connect. This move marks an exciting new chapter in our journey, and our new space has been designed with the future in mind - supporting collaboration, wellbeing, and our commitment to working more sustainably.

About us

We believe life's better when it's lived outdoors. From hiking and wild swimming to simply stepping away from the screen, nature helps us feel alive.

At our head office, every role helps make those adventures possible. Whether it's shaping our systems, supporting our teams or driving key initiatives, you'll play a vital part in helping people get outside and explore more.

We're part of the Cotswold Outdoor Group, including Runners Need and Snow + Rock, offering trusted brands, expert advice, and a commitment to protecting the planet.

Whether it's your first step or your next move, you'll find opportunities to learn, grow, and be part of something bigger.

What you'll be doing

Lead the B2B sales function and manage the B2B sales team to deliver sustainable commercial growth. This role is responsible for setting the direction for B2B sales across the organisation, developing and implementing sales strategies, and creating a high-performing team culture through effective people management, coaching, recruitment and development. The role will also build strong relationships with key customers and internal stakeholders to drive revenue, customer retention and new business opportunities.

Key responsibilities

• Develop, own and implement the B2B sales strategy and plan to achieve or exceed revenue, margin and customer growth targets
• Lead, manage and motivate the B2B sales team, setting clear objectives, expectations and priorities aligned to the wider commercial strategy
• Coach, develop and performance manage team members to build capability, accountability and a high-performing sales culture
• Track, analyse and report on sales and team performance, identifying trends, opportunities, risks and areas for development
• Recruit, onboard and train sales colleagues, ensuring the team has the skills, knowledge and confidence to deliver excellent customer outcomes
• Drive new business development by identifying, generating and converting leads into profitable B2B customers
• Build and maintain strong relationships with key B2B customers, partners and internal stakeholders to support customer retention, growth and service excellence
• Identify key target industries and develop new customer relationships
• Lead negotiations and support the team in closing commercially sound sales opportunities
• Work with the Head of Commercial and Marketing team to create and execute a B2B marketing plan that increases market awareness
• Work with internal teams to ensure a smooth order and fulfilment process
• Be the voice of the B2B customer for the business, providing insights and identifying opportunities or concerns

We're looking for someone who

• 5+ years experience in B2B sales, preferably in the apparel and/or outdoor equipment sectors
• Experience managing a sales team
• Strong track record of success in achieving sales goals
• Excellent communication and interpersonal skills
• Negotiation
• People leadership and management
• Provent ability to lead and manage a sales team
• Ability to work independently and as part of a team

What you'll get from us

• Starting salary of £55000 - £58000 with a yearly bonus of up to £3,825
• Hybrid working options to support your work-life balance
• 33 days holiday allowing you to recharge and explore the outdoors
• Holiday Buying Scheme - contract dependant
• Electric Vehicle Salary Sacrifice scheme - dependent on meeting eligibility
• Volunteer day with a charity of your choice
• Private medical insurance, life assurance and critical illness cover
• Staff discounts of 40-60% across our full range of outdoor brands
• Savings on everyday essentials including groceries, travel, fitness, and entertainment through our perks hub