Senior Digital Marketing Manager

JR United Kingdom; Kingston upon Hull; Hybrid; GBP 50,000 - 60,000; Full time

Job summary

A leading home care service provider is seeking a Senior Digital Marketing Manager to spearhead their paid media strategy and execution. This hybrid role will drive digital growth through performance marketing across various platforms, lead a dedicated team, and ensure compliance with advertising standards. With a competitive salary and growth opportunities, this position offers the chance to make a significant impact.

Benefits

25 days annual leave rising to 27

Hybrid working arrangement

Qualifications

• Experience leading high-performing digital marketing campaigns.
• Strong understanding of analytics and attribution models.
• Collaborative leadership style focused on team development.

Responsibilities

• Develop and manage data-driven marketing campaigns across platforms.
• Collaborate with UX teams to optimize user experiences.
• Manage budgets and allocate spend based on campaign performance.

Skills

Google Ads

Microsoft Ads

Meta Ads

LinkedIn Campaign Manager

CRO

UX

Project management

AI-driven marketing tools

Education

Project management certification (e.g., Prince2, AgilePM)

Job description

Social network you want to login/join with:

Senior Digital Marketing Manager, kingston upon hull, east yorkshire

col-narrow-left

Client:

Helping Hands Home Care

Location:

kingston upon hull, east yorkshire, United Kingdom

Job Category:

Other

-

EU work permit required:

Yes

col-narrow-right

Job Views:

2

Posted:

06.06.2025

Expiry Date:

21.07.2025

col-wide

Job Description:

Helping Hands is seeking a Senior Digital Marketing Manager to lead our paid media strategy and execution. This role is central to driving digital growth through performance marketing, with a focus on PPC, display, and paid social. You’ll work closely with internal teams and agency partners to deliver integrated campaigns that support our business goals.

This is a hybrid role with 50% of your time to be spent working from our Support Office in Alcester.

Key Responsibilities

• Paid Media Strategy: Develop and manage data-driven campaigns across Google, Microsoft, Meta, LinkedIn, and other platforms. Set clear performance targets and oversee agency delivery.
• CRO & UX Collaboration: Work with UX and web teams to optimise landing pages and improve conversion rates.
• Campaign Management: Coordinate cross-channel campaigns with content, SEO, and social teams to ensure consistent messaging.
• Analytics & Attribution: Own performance dashboards and refine attribution models to guide budget decisions.
• Team Leadership: Support and develop team members, including a Paid Media Executive and Social Media Manager.
• Compliance & Process: Ensure all campaigns comply with GDPR and sector-specific advertising standards.
• Budget Management: Manage the paid media budget and reallocate spend based on performance insights.

What We’re Looking For

• Strong experience with Google Ads, Microsoft Ads, Meta Ads, and LinkedIn Campaign Manager.
• Proven ability to lead agencies and deliver high-performing campaigns.
• Solid understanding of CRO and UX principles.
• Ability to communicate performance insights clearly to senior stakeholders.
• Collaborative leadership style with a focus on continuous improvement.
• Experience with AI-driven marketing tools.
• Project management certification (e.g., Prince2, AgilePM).
• Background in regulated sectors such as healthcare or financial services.

Why Join Helping Hands?

This is an opportunity to take ownership of a key area within a growing digital team. You’ll have the autonomy to shape strategy, lead innovation, and make a measurable impact in a purpose driven organisation. We also offer our employees the following benefits -

• 25 days annual leave rising to 27 dependent on service
• Hybrid working, with 50% of your time spend in the office, and 50% at home
• Competitive salary of up to £60,000 a year