Senior Digital Marketing Manager

Databarracks; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Benefits offered by this job

Private medical insurance

Performance bonus

Work-life balance support

Development opportunities

Job summary

A leading digital services firm in Battersea, London is seeking a Senior Manager – Digital Marketing to oversee their digital marketing strategies and campaigns. The role involves attracting the right audience, managing partnerships, and leading a small team. Ideal candidates should have over 5 years of experience in digital marketing, strong analytical skills, and experience with tools like Salesforce and HubSpot. The position offers hybrid working and private medical insurance.

Qualifications

• 5+ years experience leading digital marketing across various platforms.
• Ability to translate marketing insights into practical improvements.
• Experience managing junior team members.

Responsibilities

• Own and manage digital marketing strategy and performance.
• Design high performing nurture campaigns for the right audiences.
• Manage the martech stack for reporting and efficiency.

Skills

Empathetic leadership

Digital marketing experience

Analytical skills

Experience with Salesforce

Communication skills

B2B technology marketing

CRM experience

Programmatic ads experience

GEO content performance

Team management experience

Tools

Salesforce

HubSpot

Job description

Location: Battersea, London – minimum 2 days in the office per week
Salary: £60k – £80k
Benefits: Private medical Insurance + many more
Reports to: Marketing Director
Hours of work: 37.5hrs / week
Language: English (Required)

Why this role matters

At Databarracks, marketing represents the growth engine of the business. Our digital channels are where many organisations are educated on why resilience matters to their business and technology operations and where they discover the Databarracks brand and our relevance to their business initiatives. Keeping them engaged along their buyer’s journey with dynamic content is critical to our pipeline health.

The role

As Senior Manager – Digital Marketing, you will own the performance of our digital channels and campaigns. Your focus will be on attracting the right audience (ICP), generating engagement and improving the effectiveness of the buyer journey from awareness to decision. You will oversee paid and organic digital activity, analyze campaign performance and continually optimise activity to increase engagement and conversion.

The responsibilities

Leadership

• Own and manage Databarracks’ digital marketing strategy and performance
• Manage partnerships with digital agencies
• Manage 2 direct reports in digital and design

Brand

• Amplify brand to ICP buyers, their committees and influencers

Demand Generation Campaigns

• Design high performing nurture campaigns, driving relevant content to the right audiences
• Drive growth in MQLs through quarterly themed campaigns, integrated across digital channels and aligned to Sales plays
• Manage handovers with SDR teams to drive sales and marketing impact

Digital Platforms

• Leverage LinkedIn to engage with buyers and influencers and gain greater exposure and engagement through dynamic video, blog, event, customer and solution content
• Gain exposure on 3rd party digital platforms through paid campaigns
• Leverage YouTube with dynamic content

Website

• Oversee LLM/GEO and SEO performance and identify opportunities to improve discoverability and web traffic
• Convert website traffic to engaged buyers with content journey mapping

Marketing operations

• Manage the martech stack and ensure dynamic tracking and reporting with constant iteration on what is effective
• Continuously test and refine digital campaigns to improve conversion and engagement

The candidate

Essential skills

• Empathetic leadership, with experience leading junior team members to do the best work of their career
• 5+ years experience leading digital marketing, across website, social media and 3rd party digital platforms
• Strong analytical skills and the ability to interpret marketing data and performance metrics
• Experience designing processes for Salesforce, HubSpot and other marketing platforms and analytics tools
• Ability to translate marketing insights into practical improvements
• Strong communication and collaboration skills
• Experience in B2B technology marketing
• Experience working with CRM and marketing automation platforms
• Experience running programmatic ads and syndicated content that yields results
• Understanding of GEO and digital content performance
• Experience managing team members

What You’ll Get

• Hybrid working and genuine support for work-life balance
• Development and progression, including mentoring from an experienced Head of Service Management
• The chance to make a visible impact on customer outcomes in a business-critical area
• A collaborative, close-knit team with high standards
• Private medical insurance and performance bonus