Senior Digital Marketing Lead – Meta Ads & Content Growth

Confidential; Dereham; On-site; GBP 45,000 - 65,000; Full time

Job summary

Sowerbys, one of Norfolk's leading independent estate agents, is seeking a Senior Digital Marketing Specialist to own digital marketing across residential sales, lettings and new homes based in Dereham. You'll plan campaigns, manage paid social via Meta Ads Manager, analyse performance, optimise and present commercial recommendations.

You'll collaborate with the Marketing Director, line manage one team member, and work with the wider Marketing and Visual Media team to build the brand and

Qualifications

• Extensive hands-on experience with Meta Ads Manager.
• Proven ability to plan, build and manage paid social campaigns.
• Strong analytical skills to turn data into commercial recommendations.
• Experience writing engaging social posts, blogs or emails.
• Experience with email marketing and basic SEO awareness.

Responsibilities

• Take ownership of Sowerbys' digital marketing activity and shape its direction.
• Plan, build and manage paid social campaigns, especially via Meta Ads Manager.
• Manage campaign objectives, audiences, budgets, creative formats, tracking and reporting.
• Analyze paid and organic social performance, audience behaviour and ROI.
• Turn data into clear recommendations for the Marketing Director and wider business.
• Collaborate with videographers, photographers and presenters for campaigns.
• Oversee social content calendar and guide future content.
• Support improvements to website content and customer journeys.
• Produce monthly performance reports and manage budgets.

Skills

Meta Ads Manager

Campaign planning

Performance analytics

Team leadership

Content creation

Paid social

Tools

Meta Ads Manager

Job description

Sowerbys, one of Norfolk's leading independent estate agents, is seeking a Senior Digital Marketing Specialist to own digital marketing across residential sales, lettings and new homes based in Dereham. You'll plan campaigns, manage paid social via Meta Ads Manager, analyse performance, optimise and present commercial recommendations.

You'll collaborate with the Marketing Director, line manage one team member, and work with the wider Marketing and Visual Media team to build the brand and