Senior Digital Marketing Lead - Email Campaigns & Analytics

Royal Free Charity; Greater London; Hybrid; GBP 34,000 - 35,000; Full time

Job summary

The Royal Free Charity is seeking a senior digital marketing officer to join the Engagement and Communications team. The role focuses on delivering engaging email campaigns and optimizing digital channels to drive awareness and fundraising.

You will plan campaigns, analyse website and email performance with Google Analytics and DotDigital, and collaborate with content creators and a designer to maximise impact across channels.

Qualifications

• Senior digital marketing professional with experience in planning and delivering email campaigns.

Responsibilities

• Plan and deliver the charity’s email marketing campaigns, including e-newsletters, fundraising appeals and supporter journeys.
• Evaluate website and email activity using Google Analytics and DotDigital to report KPIs and identify improvements.
• Monitor two inboxes and respond to emails.
• Collaborate with content creators and the graphic designer to deliver impactful digital communications.

Skills

Digital marketing

Email marketing

Google Analytics

DotDigital

Content collaboration

Campaign management

Tools

DotDigital

Job description

The Royal Free Charity is seeking a senior digital marketing officer to join the Engagement and Communications team. The role focuses on delivering engaging email campaigns and optimizing digital channels to drive awareness and fundraising.

You will plan campaigns, analyse website and email performance with Google Analytics and DotDigital, and collaborate with content creators and a designer to maximise impact across channels.