Senior Digital Marketing Executive

Hamberley Care Homes; Luton; On-site; GBP 35,000 - 50,000; Full time

Job summary

Hamberley Care Homes is seeking a passionate Senior Digital Marketing Executive to enhance their marketing efforts. You will lead digital campaigns, create engaging social media content, and support branding initiatives to drive high-quality enquiries. Join a values-driven organisation where your creative marketing skills can make a difference.

Benefits

33 days annual leave (inclusive of bank holidays)

Access to high street discounts

Free onsite parking

Employee Assistance Service

Career development opportunities

Refer a Friend Bonus

Qualifications

• Experience in multi-functional marketing roles within healthcare/social care.
• Strong knowledge of social media platforms and email marketing tools.
• Ability to multitask and meet deadlines.

Responsibilities

• Manage and optimise digital marketing campaigns across various channels.
• Create engaging content tailored for social media and other platforms.
• Monitor performance using data tracking tools.

Skills

Social Media Management

Content Creation

Digital Marketing Campaigns

Data Tracking

Compliance Awareness

Education

CIM Qualifications or Marketing Degree

Tools

Canva

Mailchimp

WordPress

Meta Business Suite

AI Tools

Job description

Social network you want to login/join with:

Senior Digital Marketing Executive, Luton

col-narrow-left

Client:

Hamberley Care Homes

Location:

Luton, United Kingdom

Job Category:

Other

-

EU work permit required:

Yes

col-narrow-right

Job Reference:

00d75afe6729

Job Views:

7

Posted:

25.06.2025

Expiry Date:

09.08.2025

col-wide

Job Description:

Be all you can be with Hamberley

We have an exciting opportunity for a passionate and knowledgeable Senior Digital Marketing Executive to join us at our incredible marketing team. Our homes are known for their exceptional standards, homely atmosphere, and commitment to residents’ wellbeing. As we continue to grow, we’re looking for a passionate and creative Digital Marketing Executive to help us tell our story, engage with our audiences, and support our homes in achieving their marketing goals.

At Hamberley Care Homes, we place our people we support at the heart of our service and shape our specialist care and rehabilitation around their unique needs.

As our senior digital marketing executive, you'll be responsible for supporting the planning, delivery, and optimisation of digital marketing campaigns across multiple channels, driving brand awareness, website traffic, and high-quality enquiries for our care homes. The role will focus on day-to-day management of digital activity including social media, content creation, website updates, email campaigns, and paid advertising support.

We’re looking for someone who can lead the execution of agreed marketing campaigns from concept to delivery, leveraging internal support and working collaboratively with the Marketing Team.

This role will require travel to all locations in accordance with your role.

We offer our colleagues:

• Competitive annual salary.
• 33 days annual leave (inclusive of bank holidays)
• Access high street discounts and money saving tips via our mobile friendly benefits platform
• Free onsite parking at our offices in Luton.
• Employee Assistance Service.
• Opportunities to learn more and move up in your career.
• Refer a Friend Bonus - up to £750 per referral*
• Be part of a growing, values-driven care organisation.

What you’ll be doing:

At Hamberley, we believe that our residents deserve something ‘Extra Special, Every Day’.

Some of the things you'll do in the role include:

• As our Senior Digital Marketing Executive, you'll build meaningful relationships with our stakeholders to create, develop, and manage engaging and informative digital content optimised for active social media channels.
• Support the planning, delivery, and optimisation of digital marketing campaigns across multiple channels, driving brand awareness, website traffic, and high-quality enquiries for our care homes.
• Use data tracking tools are in place to monitor performance.
• Support with creating relevant content in line with branding guidelines.
• Support the homes with social media training and monitoring their channels.
• Ensure all content is on-brand, appropriate for the care sector, and compliant with internal and regulatory standards.
• Create and build communication campaigns and key messages to support our strategy and to help drive referrals to our homes.

As a precondition of employment for this role, you must be eligible and authorised to work in the United Kingdom.

Could you be part of our team?

The successful applicant will:

• Possess a CIM qualifications or marketing degree.
• Be experienced in a multi-functional marketing role. - again within a healthcare/ social care company environment.
• Have strong knowledge of social media platforms, CMS, and email marketing tools.
• Proficiency with tools including; Canva, Mailchimp, WordPress, Meta Business Suite and AI tools.
• Be will be driven and a natural a self-starter.
• Be decisive, self-motivated, proactive, flexible, and adaptable.
• Ability to multitask, prioritise, and work to deadlines.

If this sounds like you and you’re looking for a fulfilling role that makes a genuine impact in the lives of others, this rewarding career is for you.

We respect and value our residents and each other. At Hamberley Care Homes, we believe in the importance of what we do and why we do it. Creative and empowered, our people see every day as an opportunity for growth and development. We make ideas happen. Together we can achieve anything. Be part of it!