Senior Digital Marketing Executive

Walkers; London; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

An established industry player is seeking a dynamic Senior Marketing Executive - Digital to enhance brand visibility and support business development. This role involves creating and executing innovative digital campaigns across various platforms, ensuring brand consistency, and leveraging data analysis for measurable results. The ideal candidate will thrive in a collaborative environment, bringing expertise in SEO, SEM, and social media management, along with a passion for emerging technologies. Join a forward-thinking team that values diversity and empowers its members to drive impactful marketing strategies in a fast-paced, global context.

Qualifications

• Experience in digital marketing in a professional service or B2B environment.
• Strong analytical mindset with proven ability to interpret data.

Responsibilities

• Support planning and execution of integrated digital marketing campaigns.
• Measure and report on performance of global digital marketing initiatives.

Skills

SEO

SEM

Email Marketing

Marketing Automation

Social Media

Display Advertising

Data Analysis

Project Management

Problem-Solving

Communication Skills

Education

Bachelor's degree in marketing or related field

Tools

Google Analytics

Google Ads

Webmaster Tools

CMS platforms

A/B testing tools

Job description

We are a leading international law and professional services firm providing legal, corporate and fiduciary services to global corporations, financial institutions, capital market participants and investment fund managers. With a global presence spanning the Americas, Europe, the Middle East and Asia, we advise on the laws of Bermuda, the British Virgin Islands, the Cayman Islands, Guernsey, Ireland and Jersey.

We treat everyone as the intelligent professional they are. Our approach is to trust and empower our people to deliver consistently, and enable them to succeed. Diversity is our secret weapon – it’s the sheer breadth of Walkers people that makes us who we are – gathered from across the globe and fluent in languages, jurisdictions and cultures that help us to mirror our clients and keep our own thinking in tune with the world in which we operate.

Office: London (hybrid 50%)

We are looking for an ambitious, curious, creative, and hands-on Senior Marketing Executive - Digital to join our global Marketing, Business Development and Communications ("MBDC") team. This is a new role with responsibility for developing and executing digital campaigns that elevate brand awareness, support business development efforts, and deliver measurable ROI across global markets.

The ideal candidate will have knowledge and experience across SEO, SEM, email marketing, marketing automation, social media, display advertising, and website management, as well as a strong focus on data analysis and emerging technologies, including AI-driven tools.

Duties, Responsibilities & Person Specification

1. Support the planning, execution and optimisation of integrated digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising.
2. Monitor brand compliance and consistency across all strategic digital platforms and key campaigns including advertising, partnerships and sponsorships.
3. Collaborate with the website team with the management and maintenance of the firm's website, including updates to imagery, tools, content, and user experience across devices.
4. Collaborate with the global MBDC teams on the strategic development and execution of the firm’s global social media presence, ensuring consistent and impactful messaging across all channels.
5. Develop and maintain a website traffic plan, setting and monitoring KPIs and goals to enhance performance and visibility.
6. Lead ongoing SEO and usability optimisation across the website and social media channels.
7. Create, manage, and implement editorial and digital marketing calendars in collaboration with content creators and internal stakeholders.
8. Ensure delivery of effective, engaging, and cohesive brand messaging across all digital platforms.
9. Oversee regular updates to firm blogs, e-newsletters, and social media channels, including news, posts, job listings, and thought leadership.
10. Measure, analyse, and report on the performance of global digital marketing initiatives using tools such as Google Analytics, Google Ads, Webmaster Tools, and other analytics platforms.
11. Carry out brand and competitor research, monitor trends and insights, and set relevant KPIs and dashboards and turn reporting into meaningful and actionable insight.
12. Develop and manage A/B testing protocols and procedures to improve campaign outcomes.
13. Support and maintain a segmented marketing database for targeted campaigns and CRM alignment.
14. Work with advertising/media agencies and specialists to drive marketing results where needed.
15. Advocate for the exploration and implementation of AI and automation tools to drive digital marketing innovation, efficiency, and personalisation.

Education, Skills & Experience

1. Bachelor's degree in marketing or related field.
2. Experience in digital marketing, ideally in a professional service or B2B environment.
3. Demonstrable success in leading and/or managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns. Confident using a wide range of ads, analytics, email automation, CMS platforms, and A/B testing tools.
4. Solid understanding of e-commerce, PPC, SEO & SEM concepts, and the ability to train or mentor team members.
5. Strong problem-solving abilities and a proactive approach to digital platform and campaign management.
6. Good written and oral communication skills, with attention to detail.
7. Ability to work under pressure and deliver on tight deadlines.
8. Enjoys continuous learning and is a proactive learner.
9. A team player capable of building good working relationships and collaborating.
10. Ability to work independently and manage multiple projects in a fast-paced environment.
11. Strong project management, communication, and stakeholder engagement skills.
12. Strong analytical mindset with proven ability to interpret data and recommend improvements.

Walkers global is an equal opportunity employer. Equality and diversity are key to our global identity and an integral part of our goal to continue being an employer of choice. We are committed to a work environment that supports all individuals irrespective of gender, ethnicity, nationality, race, religion, marital status, age, disability, pregnancy, sexual orientation, gender identity or any other applicable legally protected characteristics. We make every effort to ensure that employment opportunities are open and accessible to all purely on the basis of personal ability.