Senior Digital Marketing Executive

brandformula; Greater London; Hybrid; GBP 42,000 - 64,000; Full time

Benefits offered by this job

YuLife insurance & wellbeing

Cycle to Work scheme

Electric Car Purchase

Training budget

Office socials

Job summary

brandformula, a dynamic London-based digital agency, is seeking a Senior Digital Marketing Executive to lead day-to-day digital client activity and campaign delivery. You will craft and optimise content, manage campaigns across social, email and websites, and analyze performance to drive growth for financial services brands.

The role involves collaboration with the Head of Digital, Account Managers and broader teams, with a focus on proactive optimisation and mentoring junior colleagues.

Qualifications

• 1–3 years in a similar digital marketing role, preferably in an agency.
• Strong knowledge of digital marketing channels including social media and email.
• Experience developing and implementing digital marketing strategies and campaigns.
• Experience managing B2B marketing activity, ideally in financial services or professional services.

Responsibilities

• Lead day-to-day delivery of digital marketing strategies and campaigns.
• Draft, optimise, publish and schedule content for social media and websites.
• Manage email marketing campaigns for clients and monitor performance against KPIs.
• Analyse performance data and identify opportunities to improve results.
• Communicate with clients through regular meetings, presentations and calls.
• Support junior team members and contribute to department growth.

Skills

Digital marketing

Content creation

Analytics

Client communication

Tools

CMS platforms

Google Analytics

Email marketing tools

Job description

Are you looking for an opportunity to play a key role within a growing Digital Marketing team, bringing clients’ content and marketing strategies to life while helping shape digital excellence across the agency?

We’re looking for a Senior Digital Marketing Executive to join us. You’ll have strong digital marketing experience, be passionate about all things digital, and enjoy taking ownership of client activity while supporting and developing those around you.

Here at brandformula, an exciting opportunity has arisen within our Digital Marketing department for a Senior Digital Marketing Executive to work across our industry-known financial services brands. This role will be responsible for leading the day-to-day delivery of digital marketing strategies and campaigns, creating engaging content, analysing performance data, and proactively identifying opportunities to drive improved results for our clients.

The successful candidate will work closely with the Head of Digital, Account Managers and wider agency teams, acting as a trusted point of contact for clients and helping to maintain the high standards of delivery expected across our digital offering.

Enjoy being part of our group company and a 30+ dynamic and friendly team, based near Liverpool Street/Shoreditch in central London.

This is a fun, relaxed and friendly place to work. If you’re highly organised, proactive, commercially minded and have a good sense of humour, you’ll fit right in!

The type of work you can expect to work on include:

Day-to-day tasks can vary all the time. Here are some of the main tasks you’ll be working on…

• Reporting into our Head of Digital, working closely with the Digital Marketing team, Account Managers, creative team and wider agency to deliver client retainer activity and campaigns
• Taking ownership of the day-to-day management and delivery of digital client accounts
• Developing and implementing digital marketing strategies and campaign plans aligned to client objectives
• Drafting, optimising, publishing and scheduling content for clients’ social media channels and websites
• Managing and delivering email marketing campaigns for clients
• Uploading and maintaining content across clients’ websites using content management systems
• Monitoring clients’ social channels and identifying opportunities for engagement and optimisation
• Measuring and reporting on campaign performance against KPIs, providing actionable insights and recommendations
• Leading client communications on digital activity, including regular meetings, presentations and video calls
• Supporting new business opportunities and contributing to agency marketing initiatives
• Sharing knowledge and best practice within the Digital Marketing team, helping to support junior team members where appropriate
• Supporting the growth and promotion of the department, both internally and externally

We are looking for:

If you can bring some skills to the table, we’ll train you on the rest. Here’s what we’re interested in…

• At least 1–3 years’ experience within a similar digital marketing role, ideally within an agency environment
• Strong knowledge of digital marketing channels, including social media, email marketing and website content management
• Experience developing and implementing digital marketing strategies and campaigns
• Experience managing B2B marketing activity, ideally within financial services or professional services sectors
• Excellent written and verbal communication skills, with confidence presenting to clients
• Experience using CMS platforms to manage website content
• Strong organisational skills with the ability to manage multiple projects and deadlines simultaneously
• Experience using digital analytics tools such as Google Analytics and social media reporting platforms
• A proactive and commercially minded approach, with the ability to identify opportunities for optimisation and growth
• Agency and/or financial services experience is highly desirable
• Experience supporting or mentoring junior team members is advantageous

What you’ll get:

Full-time role, permanent employment following a 3-month probation period

To be part of our 30+ dynamic and friendly team, based in Spitalfields Central London.

• 25 days of annual leave + 1 day every year worked
• 1 paid charity volunteering day per year
• Your birthday off in addition to your holiday allocation
• YuLife: group insurance, health/well-being and reward platform
• Salary Sacrifice Schemes – Cycle to Work and Electric Car Purchase
• Training budget, plus ongoing opportunities to progress within the business
• Regular company sponsored socials as well as office perks

ABOUT BRANDFORMULA

We are an award-winning B2B integrated creative agency. Working mainly in the insurance and financial services space we build brands that deliver experiential and digital solutions. At any given time, we might be working on social media content, creating email campaigns, thought leadership content, event support communications to name but a few aspects of our comprehensive digital offering. We are seriously creative and always aim to deliver solutions that are big on ideas, executed well and, above all, engaging. Our office is based in the heart of lively Spitalfields in E1. As a business we are on a continued mission to elevate our creative offering. We are hard‑working but there is a relaxed working environment, and we offer a flexible hybrid working pattern.