Senior Digital Marketing Executive

Kendamil (Kendal Nutricare); Greater London; Hybrid; GBP 40,000; Full time

Job summary

Join a fast-growing company in the infant nutrition sector as a Senior Digital Marketing Executive. In this dynamic role, you will lead digital acquisition efforts through paid media and performance marketing, driving customer engagement and optimizing eCommerce operations. Collaborate with a talented team to launch and manage campaigns across platforms like Meta, Google, and Amazon, ensuring strong ROI. This is a unique opportunity to contribute to a mission-driven brand known for its commitment to quality and sustainability. If you're passionate about digital marketing and eager to make an impact, we want to hear from you!

Benefits

33 days holiday

Pension Scheme

Free health cash plan

Free Gym Membership

Life Assurance

Employee Assistance Programme

Kendamil products for new parents

Employee Referral Scheme

Qualifications

• 3+ years in growth/performance marketing with a focus on digital acquisition.
• Proven experience managing eCommerce marketing channels.

Responsibilities

• Manage and optimize paid media campaigns across multiple platforms.
• Analyze performance metrics to refine marketing strategies.

Skills

Growth Marketing

Performance Marketing

eCommerce Operations

Data Analysis

Cross-functional Collaboration

Customer Acquisition

Education

Bachelor's Degree in Marketing or related field

Tools

Meta Ads

Google Ads

Amazon Advertising

CRM Software

Job description

Senior Digital Marketing Executive - Hybrid

Base pay range: £40,000 per annum

Location: Hybrid - London

About us:

We are a rapid-growth scale-up disrupting the infant nutrition space through our award-winning brand Kendamil – the only infant milk made in Britain, proudly used by the British Royal Family and uniquely crafted locally using British organic full cream milk, without the nasties.

Our company, Kendal Nutricare, is a global 200+ person team passionate about giving children a better start to life. We’re proud to be a Queens’ Award winning business and to be ranked by the Financial Times as one of Europe’s 1000 Fastest Growing Companies in 2020.

We’re on an exciting path – join us!

The role:

As a Senior Digital Marketing Executive, you will play a key role in scaling Kendamil’s digital acquisition efforts through paid media and performance marketing while supporting eCommerce operations. You’ll be hands-on in managing ad campaigns, working to optimise performance across platforms, and driving customer acquisition, while working alongside a talented marketing team.

This is a full-time hybrid role with two required WeWork days per week in London. You will report to our Head of Growth.

What you’ll be doing:

• Paid Media Management: Launch, optimise, and scale paid campaigns across Meta, Google, Amazon, and other paid channels, ensuring strong ROI and customer acquisition.
• Performance Analysis: Monitor key metrics (CAC, ROAS, LTV) and continuously refine strategies to improve results.
• Creative & Messaging Strategy: Work with internal teams to develop high-performing ad creatives and messaging for different audiences.
• Campaign Execution: Own the end-to-end setup, management, and reporting of digital marketing campaigns.
• Testing & Optimisation: Run A/B tests on creatives, landing pages, and audience segments to maximise performance.
• Budget & Forecasting: Assist in budget allocation, ensuring effective ad spend across channels.
• eCommerce Support: Work with the eCommerce team to ensure seamless customer journeys, optimised checkout experiences, and strong retention strategies.
• Collaboration: Work closely with the creative, eCommerce, and CRM teams to ensure campaigns align with broader growth objectives.
• CRM & Retention Programs: Assist on CRM and retention programmes, tailored to Kendamil’s unique audience, driving brand loyalty and lifetime value with personalised communication strategies.

What you’ll need:

• 3+ years of experience in growth/performance marketing, or eCommerce, with a strong focus on digital operations and acquisition marketing.
• Proven in-platform management experience of key eCommerce marketing channels.
• A data-driven mindset with the ability to leverage analytics for campaign optimization and growth-focused decision-making.
• Experience coordinating cross-functionally.
• Collaborative and communicative, with a demonstrated ability to work effectively across creative, content, and operational teams.
• A passion for eCommerce, DTC brand growth, and a desire to contribute to a mission-driven company like Kendamil.

What you’ll get from us:

The opportunity to work for the fastest growing infant milk brand in Europe, alongside a young talented team dedicated to serving thousands of passionate customers.

We offer to all our employees:

• 33 days holiday (incl. bank holidays), pro rata to start date and FTE.
• Pension Scheme by Aegon, the Employer will match contributions up to a maximum of 5%.
• Free health cash plan.
• Free Gym Membership.
• Life Assurance at 2 x basic salary after 6 months of service.
• EAP Programme.
• New parents enjoy up to £350 worth of Kendamil products (excluding Stage 1 formula).
• Employee Referral Scheme.

If this sounds like a role for you, apply today or visit our website for more details — we can’t wait to meet you!

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Food and Beverage Manufacturing