Senior Digital Marketing Executive

Chelford Farm Supplies; Burgess Hill; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading retailer of country clothing and supplies is seeking a Senior Digital Marketing Executive to drive traffic and footfall through innovative marketing campaigns. This role offers the opportunity for career progression into a Marketing Manager position, ideal for an experienced professional eager to contribute to a growing business.

Benefits

Company pension

On-site parking

Qualifications

• Minimum of 3 years’ experience in a similar role.
• Extensive experience creating campaigns for Instagram, Facebook, and TikTok.
• Hands-on experience using an email marketing platform.

Responsibilities

• Developing and executing social media and email marketing campaigns.
• Managing and optimizing email marketing campaigns.
• Executing and analyzing paid social campaigns.

Skills

Social Media Marketing

Email Marketing

Content Creation

Project Management

Analytics

Graphic Design

Tools

Photoshop

InDesign

Illustrator

Canva

Meta Business Suite

Google Analytics

Job description

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Chelford Farm Supplies is a leading retailer of country clothing and footwear, equestrian products, agricultural supplies, and garden machinery. A family-owned business established in 1975, Chelford Farm Supplies serves customers from both its bricks-and-mortar and E-Commerce store.

An exciting opportunity has arisen for a Senior Digital Marketing Executive to join our team. This role would ideally suit an established Senior Executive looking to take the next step in their career.

We are a growing and forward-thinking company, with a recent site expansion and an exciting new website design currently in development. This is a key role within our E-Commerce and Digital Marketing department, and for the right candidate, it will evolve into a Marketing Manager position.

Job Description

Reporting to the Head of E-Commerce, the successful candidate will be responsible for:

• Developing and executing captivating social media and email marketing campaigns that resonate with our target audience to drive traffic to our website and footfall to our stores
• Managing and optimising email marketing campaigns , including segmentation, automation flows, and performance analysis
• Executing and analysing paid social campaigns across platforms including Facebook, Instagram and TikTok, with a clear focus on ROI and customer acquisition
• Producing engaging, hands-on content including in-store videos, flat lays, and reels – a creative eye and strong visual storytelling ability is essential
• Taking eye-catching product and lifestyle photographs for use across all marketing channels ensuring content aligns with our brand aesthetic
• Keeping up to date with industry trends, best practices and competitor activity
• Creating a cohesive brand message across all digital platforms that aligns with our commercial objectives
• Identifying and building relationships with relevant influencers to promote our brand and products
• Monitoring and analysing the performance of marketing campaigns, producing reports on campaign activity to the Head of Department and key stakeholders
• Creating digital content and artwork for our E-Commerce store
• Managing budgets for all paid marketing activity

Required Skills and Experience

• Minimum of 3 years’ experience in a similar role, preferably within the retail sector with an equestrian or farming background
• Extensive experience in creating campaigns for Instagram, Facebook and TikTok to drive engagement and generate leads
• Proven track record of planning and managing paid social campaigns, ideally across Meta and TikTok
• Hands-on experience using an email marketing platform for campaign automation, customer segmentation, and performance reporting.
• A creative thinker with experience producing content including short-form videos, flat lays and photoshoots
• Excellent written and verbal communication skills
• Strong graphic design skills, with a keen eye for detail and experience using tools such as Photoshop, InDesign, Illustrator and Canva
• Ability to collaborate effectively with in-house teams and external partners and suppliers
• Strong project management skills with the ability to simultaneously manage multiple campaigns
• A problem-solving and proactive attitude
• Experience using Meta Business Suite, Google Analytics and other reporting tools to identify and target key customer demographics

Job Type: Full-time

Additional pay:

• Company pension
• On-site parking

Schedule:

• Monday to Friday

Send your application and CV to: [e-mail]

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Retail

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