Senior Digital Marketing Executive

TN United Kingdom; Castleford; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading company in Castleford is seeking a Senior Digital Marketing Executive to enhance their digital marketing strategy. The role involves optimizing brand awareness, driving lead generation, and managing online platforms to achieve sales targets. Ideal candidates will have strong marketing qualifications and experience in CRM and digital marketing.

Benefits

Free parking

Contributory pension

Employee assistance programme

Discount scheme for retailers/cinema

Qualifications

• Experience with marketing automation & CRM.
• Strong CMS experience and website management skills.

Responsibilities

• Develop and drive the digital marketing strategy.
• Manage and develop our website and Ecommerce platform.

Skills

Communication

Problem Solving

Project Management

Education

Graduate with appropriate marketing qualifications

Tools

Hubspot

Microsoft Office

Job description

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Senior Digital Marketing Executive, Castleford

Client: Elevation Recruitment Group

Location: Castleford, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference: 109ea1bdbfe8

Job Views: 12

Posted: 14.05.2025

Expiry Date: 28.06.2025

Job Description:

Role: Senior Digital Marketing Executive – Castleford.

Salary: up to £38K per annum.

• Free parking.
• Contributory pension.
• Employee assistance programme.
• Employee benefits – discount scheme for retailers/cinema etc.

Elevation Recruitment Group - Marketing Division is excited to be working with an evolving manufacturer.

In this role, you will develop and drive the digital marketing strategy to optimise brand awareness & trial, online UX, and customer targeting to deliver lead generation & Ecommerce sales targets.

Responsibilities:

This role requires focus in four main areas:

• Strategy - develop the digital marketing strategy and digital mid-term business plan.
• Conversion - develop our online platforms to achieve commercial targets.
• R.O.I – measure and report our digital marketing return on investment.

Specific Responsibilities:

• Create digital marketing strategic plans supported by management.
• Plan and execute multi-channel brand and tactical campaigns to achieve lead generation targets.
• Manage and develop our website (UX and online journey).
• Manage and develop our Ecommerce platform (in line with Europe) to achieve sales targets.
• Manage and further develop our CRM systems and marketing automation capabilities.
• Optimize our social media presence.
• Enhance awareness & engagement through online internal communications.
• Develop and implement a content calendar for campaigns, social media, and mobile apps.
• Identify new and creative growth strategies via digital marketing.
• Measure and report performance against goals (ROI and KPIs).
• Perform other duties as requested within your skills and abilities.

Core Measurements:

• Targeted online sales of x per annum.
• Targeted lead generation of x per annum.
• Targeted internal communications engagement of x.
• Targeted social followers & engagement of x.
• Targeted digital ROI of x.

Essential Qualifications / Experience / Certifications:

• Graduate with appropriate marketing qualifications.
• Experience with marketing automation & CRM (Hubspot experience preferred).
• Strong CMS experience and website management skills.
• Proficient in managing corporate social media platforms.
• IT skills in Microsoft Office (Word, Excel, PowerPoint).
• Excellent verbal and written communication skills.
• Ability to build relationships at all levels internally and externally.
• Independent operator with initiative, problem-solving skills.
• Organized with attention to detail and strong project management skills.