Senior Digital Marketing Analyst

TN United Kingdom; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a Senior Digital Marketing Analyst to join their dynamic team in London. This role involves collaborating with marketing and digital teams to analyze marketing effectiveness and visualizing data insights using tools like PowerBI and Looker. The ideal candidate will have a strong proficiency in SQL and a passion for data analytics, particularly within the ecommerce sector. With a focus on communication and collaboration, you'll help drive marketing strategies and ensure data consistency across teams. Join a forward-thinking company that values employee wellbeing and offers exciting perks and recognition schemes.

Benefits

Recognition schemes

Bonuses linked to share price performance

Company events like Frasers Festival

CEO sessions

Retail reconnect initiatives

Frasers Fit (free gym classes)

Wellness app

Support from Retail Trust (helpline, counselling)

Qualifications

• Proficiency in SQL and experience with R/Python is a plus.
• Experience in digital marketing analytics, preferably in ecommerce/retail.

Responsibilities

• Analyze and measure marketing effectiveness using data sources.
• Visualize datasets and present findings to management.

Skills

SQL

R

Python

Digital Marketing Analytics

Communication Skills

Data Visualization

Causal Inference Methods

Customer Data Platforms

Tools

Google Analytics

PowerBI

Looker

Job description

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Senior Digital Marketing Analyst, London

Client: Frasers Group

Location: London, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference: e955076e8137

Job Views: 16

Posted: 29.04.2025

Expiry Date: 13.06.2025

Job Description:

Responsibilities:

• Form part of the group digital analytics team, reporting to the head of digital analytics.
• Collaborate with marketing and digital teams to analyze and measure marketing effectiveness.
• Utilize data sources like Google Analytics, customer databases, and advertising platforms for analysis.
• Visualize large datasets using tools like PowerBI or Looker and present findings to management.
• Establish regular reporting frameworks for marketing performance.
• Assess marketing strategies' effectiveness using causal inference methods.
• Coordinate with data engineering to develop data models meeting analytics needs.
• Build relationships within digital analytics, data engineering, and commercial analytics teams to ensure data consistency and governance.

Qualifications:

• Proficiency in SQL; experience with R/Python is a plus.
• Experience in digital marketing analytics, preferably in ecommerce/retail.
• Understanding of key digital marketing metrics and their application.
• Strong communication skills, adaptable to different audiences.
• Passion for data and curiosity for insights.
• Interest in customer and marketing analytics trends like customer data platforms, LTV, MMM, attribution, and advertising evolution.
• Knowledge of measuring marketing effectiveness through incrementality.
• Ability to work independently and collaborate across teams.

Additional Information:

We offer various perks including recognition schemes, bonuses linked to share price performance, company events like Frasers Festival, CEO sessions, and retail reconnect initiatives.

Employee wellbeing programs include Frasers Fit (free gym classes, wellness app), and support from Retail Trust (helpline, counselling).

Next steps involve application review, potential interviews focusing on culture fit and technical skills, possibly including tasks or presentations.