Senior Digital Influencer Executive

Central Employment; Newcastle upon Tyne; On-site; GBP 50,000 - 80,000; Full time

Job summary

Inspired is seeking a senior specialist to develop and deliver a high-performing influencer and creator partnership model across national clients. You will lead outreach, negotiate partnerships and manage TikTok campaigns, while building tools and processes for consistent delivery and compliance.

The role emphasizes relationship-driven outreach, content rights, affiliate opportunities and cross-functional collaboration to drive measurable performance and strong client results.

Qualifications

• Proven experience delivering influencer or creator campaigns for national brands.
• Experience operating to national agency standards with clear processes and reporting.
• Strong understanding of paid creator partnerships, affiliate/commission models and content rights.
• Experience with TikTok campaign development and creator outreach is desirable.
• Ability to report on performance with context and next steps.

Responsibilities

• Own development and delivery of influencer outreach, creator partnerships and TikTok capability across clients.
• Build frameworks for paid creator partnerships, gifting, campaigns and affiliate opportunities.
• Create tools, templates, pricing guidance, reports and compliance processes.
• Lead outreach, negotiation, briefing, campaign management and post-campaign reporting.
• Collaborate with CRMs, SEO, PPC, CRO, Outreach, Content, Design, Web Dev and QA to align with client strategy.

Skills

Influencer marketing

Creator partnerships

TikTok campaigns

Campaign reporting

Stakeholder management

Negotiation

Content usage rights

Relationship building

Tools

CRMs

TikTok Ads

Spark Ads

Job description

he role is responsible for building and delivering a high-performing influencer and creator partnership model that can operate to national agency standard. This includes relationship-driven outreach, paid creator partnerships, TikTok campaign development, affiliate or commission-led opportunities, content usage frameworks, commercial sales support, campaign reporting, compliance processes and the tools needed to deliver consistent results.

The successful candidate must be able to bring existing knowledge, processes, judgement and delivery experience into the agency, helping Inspired move from blended responsibilities and inconsistent ownership to a specialist, accountable and results-led influencer partnership function.

Key Responsibilities

• Own the development and delivery of agencies influencer outreach, creator partnership and TikTok partnership capability across relevant clients.
• Build the operating framework for paid creator partnerships, relationship-driven outreach, product gifting, TikTok campaigns, affiliate opportunities and TikTok Shop activity where relevant.
• Create and maintain the tools, templates, sales decks, pricing guidance, campaign frameworks, influencer databases, reporting structures and compliance processes required to deliver the service properly.
• Lead outreach, negotiation, briefing, campaign management, content approval, delivery tracking and post-campaign reporting for influencer and creator-led activity.
• Collaborate with CRMs, SEO, PPC, CRO, Outreach, Content, Design, Web Development and Digital Operations & QA to ensure influencer activity supports wider client strategy and measurable performance outcomes.
• Act as the internal specialist for creator partnership quality, brand fit, compliance, performance expectations, relationship development and TikTok/influencer campaign best practice.

About You

• Proven experience delivering influencer, creator, ambassador, affiliate or TikTok partnership campaigns as a client service for agency clients or national brands.
• Evidence of operating to a national agency standard, including clear process, quality control, commercial scoping, reporting and stakeholder management.
• Strong understanding of paid creator partnerships, relationship-driven outreach, product gifting, affiliate or commission models, content usage rights and creator negotiation.
• Practical experience with TikTok campaign development, TikTok creator outreach, TikTok Shop, Spark Ads or social commerce is strongly desirable.
• Strong understanding of how influencer activity can support SEO, PPC, paid social, CRO, Content, Digital PR, ecommerce, email, brand trust and customer acquisition.
• Ability to report on performance using relevant metrics while clearly explaining limitations, context and next-step recommendations.