Creative Agency Partner, Global Monetization Product and Technology, EUI

TikTok; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

TikTok is seeking a Creative Agency Partner in the UK to manage the agency ecosystem, drive revenue growth, and provide strategic consulting for advertisers. This role requires over 5 years of experience in digital advertising and a strong understanding of the UK media landscape. Responsibilities include leading go-to-market strategies, influencing creative and media partnerships, and conducting educational sessions for agencies. The ideal candidate will have experience in agency environments and a knack for creative strategies that resonate on TikTok.

Qualifications

• 5+ years of experience in digital advertising, media sales, or creative strategy.
• Proven track record of managing complex professional relationships with large scale advertising agencies.
• Deep understanding of the UK advertising landscape.

Responsibilities

• Manage and influence the entire agency ecosystem for brand success on TikTok.
• Lead the GTM strategy for TikTok Ad Creative products.
• Act as a senior consultant to agencies, providing business strategy.
• Lead the strategic planning process, aligning agency capabilities.
• Spearhead workshops for agency leadership.
• Collaborate with Sales, Product, and Measurement teams.
• Utilize data and insights for compelling business cases.

Skills

Digital advertising experience

Media sales

Creative strategy

Strategic thinking

Job description

Responsibilities

Our Global Monetization Product and Technology (GMPT) team is at the intersection of creativity and product. We are responsible for building high-impact ecosystems that empower brands to show up authentically on our platform.

As a Creative Agency Partner (CAP), you will be a strategic pillar within the UK market, focused on navigating and nurturing the full creative and media landscape. This isn't just about managing accounts; it's about scaling creative products, leading high‑stakes pilots, and serving as a bridge between TikTok's innovative tools and the agency world. You will work within a dynamic, international team to drive revenue growth by ensuring agencies (whether creative, media, or specialized partners) are equipped to deliver world‑class business results on TikTok.

Responsibilities

• Ecosystem Orchestration: Manage and influence the entire agency ecosystem (Creative, Media, and Platform Partners) to ensure a holistic approach to brand success on TikTok.
• GTM Strategy & Revenue Scaling: Lead the GTM strategy for TikTok Ad Creative products specifically for Agencies. Directly contribute to revenue growth by scaling creative solutions, driving the adoption of new features, and overseeing the execution of innovative pilot programs.
• Strategic Advisory: Act as a senior consultant to agencies, providing both creative direction and business strategy to help them navigate the TikTok landscape.
• Account Planning: Lead the strategic planning process, aligning agency capabilities with TikTok's roadmap to maximize long‑term partnership value.
• Education & Evangelism: Spearhead high‑level workshops and educational sessions for agency leadership, focusing on how creative excellence translates into measurable business outcomes.
• Cross‑Functional Collaboration: Partner closely with internal Sales, Product, and Measurement teams to troubleshoot complex challenges and identify new opportunities for product improvement.
• Business Acumen: Utilize data and industry insights to build compelling business cases that justify increased investment and creative experimentation on the platform.

Qualifications

Minimum Qualifications

• 5+ years of experience in digital advertising, media sales, or creative strategy.
• Proven track record of managing complex professional relationships with large‑scale advertising agencies.
• Deep understanding of the UK advertising landscape and the interplay between creative and media buying.
• Strong strategic thinking and the ability to translate technical product features into business value.

Preferred Qualifications

• Direct Agency Experience: Having worked inside a creative or media agency is highly preferred, providing a deep empathy for agency workflows and client pressures.
• Business Acumen: Experience exceeding revenue targets and managing a high‑growth book of business.
• Creative Intuition: A strong "eye" for what works on TikTok, with the ability to guide agencies on content structure, creator collaborations, and community‑led trends.
• International Mindset: Experience working within diverse, multi‑market teams and a passion for a fast‑paced, "day one" environment.
• Self‑Starter Mentality: Ability to navigate ambiguity and build processes where they don't yet exist.