Senior Digital Experience Officer

The Salvation Army UK and Ireland Territory; Greater London; Hybrid; GBP 36,000 - 41,000; Full time

Job summary

The Salvation Army UK and Ireland Territory is looking for a Senior Digital Experience Officer to lead digital experience work within the Digital Projects and Infrastructure team. You will shape the digital roadmap by applying research, testing, optimisation and service design to improve journeys for visitors, supporters, donors and people exploring faith and membership.

Working with the Innovation and Digital Experience Manager, you will strengthen our foundations through rigorous testing and

Qualifications

• Experience leading user research in a large organisation.
• Proven ability to design and evaluate structured testing.
• Experience producing wireframes, journey maps and service blueprints.
• Proficient with UX analytics and optimisation tools (GA4, Hotjar, AB Tasty).
• Excellent written and verbal communication and stakeholder influencing skills.

Responsibilities

• Lead digital experience work within the team.
• Apply research, testing, optimisation and service design to the digital roadmap.
• Improve journeys for visitors, supporters, donors and faith/membership engagements.
• Collaborate with the Data & Digital Insight team to strengthen foundations through testing.

Skills

User research leadership

Testing & optimisation

Documentation

Wireframes

Journey maps

Service blueprints

Prototypes

Functional specifications

GA4

Hotjar

AB Tasty

Communication skills

Project management

Team player

Empathy with Christian ethos

Tools

GA4

Hotjar

AB Tasty

Job description

Location: Flexible (We are happy to discuss flexible working options as below)

Interview Date: 11 and 13 November 2026

Salary information: £36,269 per annum (if less than 40% attendance per week at our London Office) or £40,621 per annum (if working a minimum of 40% per week at our London Headquarters)

Help shape inclusive, evidence-led digital experiences that enable more people to engage with The Salvation Army and take meaningful action.

Job Summary and Key Responsibilities:

This is an exciting opportunity to join the Digital Projects and Infrastructure team as a Senior Digital Experience Officer to lead digital experience work.

Working with the Innovation and Digital Experience Manager, you will use research, testing, optimisation and service design to deliver the digital roadmap and improve journeys for visitors, supporters, donors, and people exploring faith and membership.

We are recruiting at an exciting time. Together with the Data & Digital Insight team, we are strengthening our foundations through better testing and a deeper understanding of our users.

The successful candidate(s) will be able to demonstrate:

• Strong experience of leading user research in a large and complex organisation, using qualitative and quantitative methods to understand user needs and turn findings into practical improvements.
• Strong experience of designing, leading and evaluating structured testing and optimisation, using what you learn to inform decisions.
• Good experience producing clear documentation for delivery teams, such as wireframes, journey maps, service blueprints, prototypes and functional specifications.
• Strong experience of using UX, analytics and optimisation tools such as GA4, Hotjar, AB Tasty (or similar).
• Strong written and presentational communication skills, with the proven ability to explain complex information clearly and to advise and guide colleagues and stakeholders at all levels.
• Strong organisational skills with ability to prioritise competing demands and lead several projects at once, working within design thinking, agile or similar delivery methods.
• A self-motivated team player who thrives as part of a small, collaborative team.
• The ability and willingness to work within and be empathic with the Christian ethos and values of The Salvation Army Mission.

Appointment will be subject to:

• Satisfactory references
• Evidence of your Right to Work in the UK in line with Home Office requirements. As we are not a licensed sponsor, applicants must already have the right to work in the UK. Details on how to prove your Right to Work can be found here.

The Salvation Army actively promote equality of opportunity for all with the right mix of talent, skills and potential, and we welcome applications from a wide range of candidates, including those with criminal records.

Please note that any Salvation Army employees who are under notice of redundancy and apply for this position will be given priority consideration.

We reserve the right to close this advert earlier if we feel that we have received sufficient applications.

Happy to talk Flexible Working:

At The Salvation Army we strive to make flexible work arrangements available to everyone. Therefore, for this position, we are open to considering options that meet your needs and the needs of the department. Our flexible options include agile working (a mix of remote and a minimum of 40% Office Based), agile flex (Less than 40% office based), home-based working (irregular office attendance working 1 day or less per month at a Salvation Army site).

Promoting equality in the workplace and as a disability confident leader scheme employer, we guarantee to interview all disabled applicants who meet all the minimum essential criteria for the vacancy.