Senior Digital Executive

Publicis Groupe; London; Hybrid; GBP 30,000 - 60,000; Full time

Job summary

An established industry player is seeking a dynamic individual to join their London team, focusing on full-funnel media planning for a renowned global client. This role involves collaborating with cross-functional teams to execute innovative digital campaigns across various platforms, ensuring immaculate client service and strategic alignment. The ideal candidate will thrive in a fast-paced environment, leveraging their expertise in paid social, programmatic, and search to drive impactful results. Join a forward-thinking company that values creativity, inclusion, and professional growth, while offering flexibility and a supportive culture.

Benefits

Pension Plan

Private Medical Insurance

Income Protection Plans

Reflection Days

Family Friendly Policies

Flexible Working

Birthday Day Off

Local Discounts

Work Your World Opportunity

24/7 Help@Hand Benefits

Qualifications

• Experience in managing cross-channel digital campaigns.
• Strong analytical skills to assess campaign performance.

Responsibilities

• Plan and activate full-funnel digital campaigns for H&M.
• Build strong relationships with clients and ensure excellent service.

Skills

Paid Social Management

Programmatic Advertising

Paid Search Management

Client Relationship Management

Media Planning

Education

Bachelor's Degree in Marketing or related field

Tools

Meta Ads Manager

Google Ads

DV360

Snapchat Ads

TikTok Ads

Job description

Company description

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.

Zenith International is the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.

We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Adobe, Reckitt, TikTok, Edrington, Coty and Electrolux.

Our Commitment
At Zenith International, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and helps drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.

We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.

Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.

Overview

At Team H&M, we manage full-funnel, cross-channel planning, activation and digital strategic development for H&M’s Paid Social, Paid Search and Programmatic activity across 60 markets worldwide.

Our team structure replicates a single-client agency set-up with three core functions: Strategy, Planning and Activation. With a total headcount of 50, we are based in four different offices: London (20), India (20), Colombia (7) and New York (3), with all client leadership and strategy governance sitting in the London office.

The Role:
The Regional Hubs deliver the Comms and Planning function within Team H&M. Split across London, New York and India, we service nine regions plus the Lifestyle BUs, and our core function is to deliver best in class cross-channel full-funnel media planning and immaculate client servicing.

In the London-based EMEA Hub, each sub-team (consisting of one Director, one Manager and one Executive) will lead two regions and/or Lifestyle BUs.

Responsibilities

Channel scope:

• Paid Social: Meta, TikTok, Snapchat & Pinterest
• Programmatic: YouTube & Display (DV360)
• Paid Search: Google, Bing & Apple

Client Responsibilities:

• Support your Paid Digital Director and Manager to plan H&M’s full-funnel ‘Big 4’, ‘New Development’ and ‘Prioritised’ branding campaigns, feeding into deliverables such as RTBs, Media Plans and PCAs
• Support your Paid Digital Manager to brief the Channel Specialist Teams to activate campaigns, and keep in close contact with them to understand how activity is performing once live
• Support in Social Activation set ups when team needs support and to help with development.
• Regularly liaise with the Channel Specialist Teams to ensure that you are always up-to-date with the status of your region/BU’s always-on Consideration and Conversion streams
• Support your Paid Digital Director and Manager to plan bespoke T&L for your region and/or BU
• Understand the fundamentals across Paid Search, Paid Social and Programmatic to field basic questions and requests
• Build strong, trusted relationships with key day-to-day clients, and deliver immaculate client service
• Support your Paid Digital Manager to respond to day-to-day client emails and prepare for client calls

Team Responsibilities:

• Embrace and drive positive culture within your team

Additional information

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

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