Senior Digital Data Analyst — Data-Driven Insights Lead

Capital Group; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Job summary

Capital Group is seeking a Digital Data Analyst Senior (BDAT) in London to transform digital engagement data into trusted reporting and data products. You will collaborate with Capabilities & Client Experience, MarTech, and Marketing teams to deliver measurable outcomes and scalable data solutions.

The role focuses on data governance, analytics governance, and optimizing web analytics, with opportunities to leverage AI features and emerging capabilities to accelerate insight generation.

Qualifications

• Experience in web analytics and digital analytics or digital marketing measurement.
• Experience with Adobe Experience Platform, Adobe Experience Manager, Workfront or equivalent platforms.
• Experience using Salesforce CRM and Salesforce Marketing Cloud.
• Experience with cloud data and analytics platforms such as Databricks and SQL/Python.
• Experience with Power BI or Tableau for BI data storytelling.
• Experience using AI and automation to accelerate insight generation.
• Ability translating business needs into analytics, reporting or data product requirements.

Responsibilities

• Support the development and delivery of the BDAT digital data and analytics roadmap with stakeholders.
• Lead ongoing management of digital data foundations, tagging, data quality controls, lineage and datasets.
• Govern taxonomy across channels and platforms like Adobe Experience Manager, Workfront, Seismic and Salesforce.
• Establish a scalable measurement framework for A/B testing and experimentation.
• Deliver and enhance Adobe page dashboards and analytics outputs for stakeholders.
• Collaborate on future Adobe Experience Platform rollout, data quality and governance needs.

Skills

Analytical thinking

Communication skills

Self-starter

Business stakeholder engagement

Tools

Adobe Experience Platform

Adobe Experience Manager

Workfront

Seismic

Salesforce CRM

Salesforce Marketing Cloud

Databricks

SQL

Python

Power BI

Tableau

Job description

Capital Group is seeking a Digital Data Analyst Senior (BDAT) in London to transform digital engagement data into trusted reporting and data products. You will collaborate with Capabilities & Client Experience, MarTech, and Marketing teams to deliver measurable outcomes and scalable data solutions.

The role focuses on data governance, analytics governance, and optimizing web analytics, with opportunities to leverage AI features and emerging capabilities to accelerate insight generation.