Creative Copy Lead: Brand Storytelling & Campaigns

PMG; Brighton; On-site; GBP 35,000 - 52,000; Full time

Benefits offered by this job

Generous Annual Leave

Parental Leave

Pension Plan

Healthcare plan

Lifestyle Spending Account

Annual Bonus

Volunteering Opportunities

Commuter Spending Account

AI Enterprise License

Job summary

PMG is seeking a Creative Copywriting Senior Associate to craft original, engaging copy across campaigns and platforms. You will adapt voices for diverse brands, refine messaging, and collaborate with strategy and accounts to ensure language aligns with brand goals.

You will work with the creative leads to shape concepts, present directions to clients when needed, and push ideas with strong language and structure while staying grounded in what the audience feels and needs.

Qualifications

• 3+ years in copywriting, ideally agency or high-growth brand environment.
• Strong writing fundamentals with a clear point of view.
• Experience creating copy for integrated campaigns and performance channels.
• Proficiency writing for digital platforms (paid social, video, web).
• Ability to shift tone/voice across brands, channels, audiences.
• Conceptual strength: generate ideas beyond first draft.
• Comfort presenting work and taking feedback.

Responsibilities

• Write original, engaging copy across campaigns, storytelling, product messaging and content systems.
• Adapt voice to multiple brands while maintaining clarity and consistency.
• Take briefs from concept to polished execution and explore angles.
• Present copy concepts with rationale linking to creative vision and business goals.
• Edit meticulously with careful wording for headlines, CTAs and long-form lines.
• Spot opportunities from audience behavior and cultural moments.

Skills

3+ years experience

Strong writing

Integrated campaigns

Digital copywriting

Brand voice adaptability

Presentation of work

AI-assisted drafting

Tools

AI tools

Job description

PMG is seeking a Creative Copywriting Senior Associate to craft original, engaging copy across campaigns and platforms. You will adapt voices for diverse brands, refine messaging, and collaborate with strategy and accounts to ensure language aligns with brand goals.

You will work with the creative leads to shape concepts, present directions to clients when needed, and push ideas with strong language and structure while staying grounded in what the audience feels and needs.