Senior Digital Analytics Strategist

Accenture UK & Ireland; Greater London; On-site; GBP 90,000 - 120,000; Full time

Benefits offered by this job

30 days annual leave

Volunteer days

Private healthcare

Wellbeing support

Parental leave

Job summary

Accenture is seeking a Data Analytics Consultant Specialist (L9) for London or Manchester. You will help transform client digital marketing through data, advise on website design, user journeys, and media strategy, and promote a customer-centric vision based on rigorous data analysis.

You will work on measurement strategies, data collection, and analytics tools, creating dashboards and communicating insights to stakeholders, with cross-functional collaboration and a focus on ROI and continuous

Qualifications

• Marketing analytics or web analytics background.
• Ability to advise clients on digital marketing decisions.
• Experience creating dashboards and reports for stakeholders.
• Familiarity with GA/Adobe Analytics and tag management systems.
• Ability to work across marketing, technology and data teams.

Responsibilities

• Set strategic vision for digital analytics aligned with client needs.
• Define measurement strategies for digital assets (web and app).
• Audit tagging implementations with business and technical stakeholders.
• Define dataLayer structures for digital analytics purposes.
• Analyze website traffic, user engagement, and conversion rates to identify optimization opportunities.
• Create dashboards and reports to track KPIs and communicate insights.
• Collaborate with Marketing teams to measure ROI of digital campaigns.
• Data Collection and Preparation: gather and clean data from multiple sources for analysis.

Skills

Digital analytics

Client advisory

Dashboards creation

Google Analytics

Adobe Analytics

Data visualization

Tag management systems

Cross-functional leadership

English communication

Tools

Google Analytics

Adobe Analytics

ContentSquare

Decibel

Tableau

Power BI

Google Tag Manager

Tealium

Adobe Launch

Job description

Accenture is seeking a Data Analytics Consultant Specialist (L9) for London or Manchester. You will help transform client digital marketing through data, advise on website design, user journeys, and media strategy, and promote a customer-centric vision based on rigorous data analysis.

You will work on measurement strategies, data collection, and analytics tools, creating dashboards and communicating insights to stakeholders, with cross-functional collaboration and a focus on ROI and continuous