Digital Measurement & Optimisation Consultant

Accenture; Greater London; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

30 days annual leave

Private health care

Pension scheme

Employee Assistance Programme

Parental leave

Flexible/hybrid work

Job summary

Accenture London/Manchester is seeking a P&O Measurement Consultant to lead digital measurement and optimisation for large organisations. You will connect web, app and marketing performance to commercial outcomes.

You’ll work across measurement strategy, analytics implementation, reporting and insight generation, establishing baselines, identifying opportunities and embedding evidence‑led decision‑making. The role involves onsite client work and skill development on cutting‑edge platforms.

Qualifications

• Hands-on experience measuring web and mobile app performance.
• Experience designing measurement frameworks and KPI hierarchies.
• Familiarity with privacy and data governance (GDPR) considerations.

Responsibilities

• Design measurement frameworks translating business objectives into KPIs across channels.
• Assess digital measurement maturity across strategy, data, governance and adoption.
• Establish outcomes across data sets for email, paid media, web and app.
• Define KPI trees, data dictionaries and reporting requirements.
• Audit analytics implementations, tagging and data collection for quality.
• Translate requirements into tracking specs, dashboards and backlogs.
• Analyse data to diagnose drivers and produce actionable recommendations.
• Support reporting and visualisation for diverse audiences using BI tools.
• Develop measurement approaches for acquisition, engagement, and conversion.
• Support experimentation with hypotheses, KPIs and post-test evaluation.
• Connect analytics with CRM and media data to provide value view.
• Establish data quality controls and governance post updates.
• Turn analysis into stories and actions for product, marketing and channels.
• Contribute to roadmaps, playbooks and capability-building activities.
• Stay current with privacy, AI-enabled insights and digital measurement.

Skills

Digital analytics

Marketing measurement

Performance analytics

Optimization

Consulting

KPI design

Tools

Adobe Analytics

Google Analytics 4

Power BI

Job description

Accenture London/Manchester is seeking a P&O Measurement Consultant to lead digital measurement and optimisation for large organisations. You will connect web, app and marketing performance to commercial outcomes.

You’ll work across measurement strategy, analytics implementation, reporting and insight generation, establishing baselines, identifying opportunities and embedding evidence‑led decision‑making. The role involves onsite client work and skill development on cutting‑edge platforms.