Senior Designer

Critical Playground LLC; Greater London; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Hybrid work arrangement

Job summary

Landor in London is seeking a Senior Designer to lead branding projects, from early ideation to refined creative development. You will translate brand strategy into visual systems across digital and print, collaborating with internal teams and clients to define direction.

Join a hybrid studio culture, nurture junior talent, and craft design that connects brand outcomes with business impact. We value bold ideas, strategic thinking and strong presentation skills.

Qualifications

• Experience in a senior designer role within a brand or design agency.
• Strong portfolio showing bold, innovative ideas.
• Ability to translate strategy into visual design across channels.

Responsibilities

• Lead concept exploration across branding projects.
• Develop design solutions across digital, print and experience.
• Collaborate with teams to define project direction and deliver work.
• Translate brand strategy into visual systems.
• Support junior team members and guide ideas.
• Contribute to competitive design strategies.
• Balance multiple projects with creativity and delivery.
• Leverage AI and emerging tools to enhance work.

Skills

Brand design

Conceptual thinking

Portfolio proof

Adobe Creative Suite

Figma

Motion graphics

Cross-functional collaboration

Presentation skills

Tools

Adobe Creative Suite

Figma

Miro

AI tools

Job description

Landor is looking for a Senior Designer to join our London studio. Could this be you? We are Landor, part of WPP World-leading brand experts, underpinned by the most expansive strategic & creative capabilities in our category. We make brands more valuable and less vulnerable. We build brands differently. We work with our clients to define and solve their business problems through the lens of brand. We strategically join the dots between our design, experience, governance and measurement capabilities, and always connect our brand work to business outcomes. Landor companies also include amp (sonic branding), bdg (workplace & architectural experts), Deep Local (creative technologists) and ManvsMachine (3D motion design). About WPP WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

What you’ll do

• Lead conceptual exploration across medium to large-scale branding projects, from ideation and sketching through to refined creative development.
• Develop innovative, strategically grounded design solutions across integrated touchpoints, including digital, print and experience.
• Partner with internal teams and clients to help define project direction and deliver best-in-class creative work from concept through production.
• Translate brand strategy into compelling visual systems, demonstrating a deep understanding of audience, message and channel.
• Bring strong creative judgement and a clear point of view to your work, while contributing thoughtful feedback to the work of others.
• Collaborate closely with design, client and production teams to ensure projects are delivered to the highest standard.
• Support and guide more junior team members, helping elevate ideas and craft across the team.
• Contribute to the development of competitive, innovative design strategies and plans.
• Work confidently across multiple projects, balancing creativity, collaboration and delivery.
• Stay curious and make the most of AI and emerging tools to enhance knowledge, inspiration and efficiency.

What you’ll need

• Experience in a similar Senior Designer or Designer role within a brand or design agency environment.
• A sophisticated understanding of design, with strong creative excellence, conceptual thinking and a portfolio that demonstrates bold, innovative ideas.
• The ability to turn strategic thinking into impactful design solutions across a range of channels and formats.
• Strong understanding of how brand assets such as message, colour, imagery, typography and composition work together to create compelling deliverables.
• Confidence presenting your ideas and telling a clear, persuasive design story.
• Strong awareness of current and emerging creative, cultural and design trends, and how they influence the way people engage with brands.
• Passion for design, branding and creative excellence.
• Excellent technical skills across Adobe Creative Suite, Figma, Miro and AI-enabled tools, alongside confidence using traditional design methods such as sketching.
• Proficiency in motion graphics and digital design, with experience creating impactful cross-platform visual content.
• A collaborative, positive and professional approach when working with colleagues and clients.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. We build brands. We build futures. Landor, a WPP company, is an equal opportunity employer. We consider all applicants without discrimination or regard to particular characteristics, committed to a culture of respect where everyone belongs and can progress in their careers. #LI-DNI #LI-DNP