Senior Demand Generation Marketing Manager (ABM)

Datadog; London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

Datadog is seeking a Senior Demand Generation Marketing Manager (ABM) in London to lead ABM campaigns and collaborate with sales teams. The role involves creating and optimizing marketing strategies across various channels, focusing on delivering tailored experiences for innovative brands. Ideal candidates will have extensive experience in marketing, strong communication skills, and a collaborative mindset.

Qualifications

• 6-8 years of experience in marketing demand generation campaigns.
• 3-4 years managing targeted ABM campaigns.
• Strong understanding of sales processes and collaboration.

Responsibilities

• Create and analyze ABM campaigns across digital and physical channels.
• Develop customized experiences for target accounts.
• Collaborate with sales teams to deliver tailored propositions.

Skills

Communication

Collaboration

Marketing Strategy

Data Analysis

Tools

Salesforce

HubSpot

Demandbase

6Sense

Terminus

Job description

Senior Demand Generation Marketing Manager (ABM)

London, United Kingdom

Datadog is seeking an experienced Senior Demand Generation Marketing Manager (ABM) to strategize and execute ABM campaigns. You will serve as the link between the EMEA sales teams and global marketing functions to deliver campaigns targeting some of the world's most innovative brands. Additionally, you will define reporting, measurement, and orchestration of these programs across all marketing channels and integrated campaigns.

At Datadog, we value our office culture—the relationships, collaboration, and creativity it fosters. We operate as a hybrid workplace to help our Datadogs achieve work-life harmony.

What You’ll Do:

• Create, optimize, and analyze end-to-end Account Based Marketing campaigns across physical and digital channels for the EMEA market.
• Develop customized experiences using digital channels such as LinkedIn, Programmatic Display, Facebook, and more.
• Create landing page content with sales teams to deliver tailored value propositions for target accounts.
• Design and implement physical ABM campaigns, including 1:1 events and direct mail.
• Collaborate with sales leaders, field marketers, and team members to support Datadog's growth in-region and demonstrate strong executive presence.

Who You Are:

• 6-8 years of experience leading marketing demand generation campaigns, including webinars, advertising, and ABM.
• 3-4 years of experience managing targeted ABM campaigns across multiple channels.
• Excellent written and verbal communication skills, with a proven ability to influence and gain buy-in across functions.
• Strong understanding of sales processes and goals, with experience fostering close sales-marketing collaboration.
• Experience working with CRM platforms (Salesforce, HubSpot), ad platforms, and ABM tools (Demandbase, 6Sense, Terminus).

Datadog values diversity and encourages applicants from all backgrounds. We understand you may not meet all qualifications initially—passion for technology and a desire to grow are what matter most. We invite you to apply.

Datadog (NASDAQ: DDOG) is a global SaaS company committed to growth and profitability. Our mission is to simplify complexity in the cloud age through digital transformation, cloud migration, and infrastructure monitoring. Built by engineers for engineers, our platform serves organizations of all sizes across industries. We foster professional growth, diversity, innovation, and excellence—creating a collaborative, supportive community where we solve tough problems and celebrate achievements. Discover more about #DatadogLife on Instagram, LinkedIn, and the Datadog Learning Center.

Equal Opportunity at Datadog:

Datadog is an Affirmative Action and Equal Opportunity Employer, offering employment opportunities regardless of race, color, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or criminal history, in accordance with legal requirements. Please review our Candidate Legal Notices for more information.