Senior Demand Generation Marketing Manager (ABM)

-; London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

A leading company is seeking a Senior Demand Generation Marketing Manager to strategize and execute ABM campaigns. This role involves collaboration with sales teams and optimizing marketing efforts across various channels. The ideal candidate will have extensive experience in demand generation and account-based marketing, with a strong focus on communication and collaboration.

Qualifications

• 6-8 years in marketing lead/demand generation campaigns.
• 3-4 years running ABM campaigns.
• Strong understanding of Sales process and collaboration.

Responsibilities

• Create, optimize, and analyze ABM campaigns for EMEA market.
• Strategize customized experiences using various digital channels.
• Demonstrate strong executive presence with sales leaders.

Skills

Communication

Collaboration

Marketing Strategy

Demand Generation

Account Based Marketing

Tools

Salesforce

Hubspot

Demandbase

6Sense

Terminus

Job description

Datadog is looking for an experienced Senior Demand Generation Marketing Manager (ABM) to strategize and execute ABM campaigns. You will act as the bridge between the EMEA sales teams and global marketing functions to deliver campaigns to capture the business of some of the most important and innovative brands in the world. Further, you will help define the reporting, measurement, and orchestration of these programs across all marketing channels and integrated campaigns.

At Datadog, we place value in our office culture - the relationships and collaboration it builds, and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them.

What You'll Do:

• Create, optimize, and analyze end to end Account Based Marketing campaigns including physical and digital channels for the EMEA market
• Strategize customized experiences using various digital channels including Linkedin, Programmatic Display, Facebook and more
• Create landing page content with our sales teams to provide customized value statements for accounts in market
• Help create and deliver physical account based marketing campaigns, ranging from 1:1 event curation to direct mail
• Demonstrate strong executive presence and ability to work with sales leaders, field marketers and other members of the team to help Datadog grow in-region

Who You Are:

• 6-8 years operating marketing lead/demand generation campaigns: webinars, advertising campaigns, ABM, etc.
• 3-4 years running ABM campaigns: highly targeted campaigns across multiple channels aimed at a small grouping of accounts
• Excellent written and verbal communication skills with a proven ability to get buy-in and influence others across functions
• Strong understanding of Sales process and goals with experience building and maintaining close Sales-Marketing collaboration
• Experience working with CRM (Salesforce, Hubspot, etc.), ad platforms and ABM tooling (Demandbase, 6Sense, Terminus, etc.)

Datadog values people from all walks of life. We understand not everyone will meet all the above qualifications on day one. That's okay. If you're passionate about technology and want to grow your skills, we encourage you to apply.

About Datadog:

Datadog (NASDAQ: DDOG) is a global SaaS business, delivering a rare combination of growth and profitability. We are on a mission to break down silos and solve complexity in the cloud age by enabling digital transformation, cloud migration, and infrastructure monitoring of our customers' entire technology stacks. Built by engineers, for engineers, Datadog is used by organizations of all sizes across a wide range of industries. Together, we champion professional development, diversity of thought, innovation, and work excellence to empower continuous growth. Join the pack and become part of a collaborative, pragmatic, and thoughtful people-first community where we solve tough problems, take smart risks, and celebrate one another. Learn more about #DatadogLife on Instagram, LinkedIn, and Datadog Learning Center.

Equal Opportunity at Datadog:

Datadog is an Affirmative Action and Equal Opportunity Employer and is proud to offer equal employment opportunity to everyone regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, and more. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. Here are our Candidate Legal Notices for your reference.

Your Privacy:

Any information you submit to Datadog as part of your application will be processed in accordance with Datadog's Applicant and Candidate Privacy Notice.