AI-Driven Multi-Channel Demand Gen Specialist

Moody's Corporation; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Moody’s Corporation seeks a results-driven marketing professional to lead multi-channel demand generation within the Insurance sector. You will build and optimise campaigns across email, paid media, social, content syndication, webinars, and events to drive pipeline and revenue.

You will configure campaigns in marketing automation platforms, manage audience segmentation, and collaborate with Sales and Marketing across regions, while applying data-driven insights and AI-enabled tools to improve

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related discipline.
• Equivalent professional marketing qualifications and relevant industry experience will also be considered.

Responsibilities

• Support the execution and optimisation of demand generation campaigns that drive pipeline growth and revenue across the Insurance business.
• Support the planning and execution of regional demand generation campaigns aligned to business, sales, and marketing priorities.
• Build and manage multi-channel campaigns across email, digital advertising, social media, webinars, content syndication, and events.
• Configure and launch campaigns within marketing automation platforms, including audience segmentation, personalisation, workflows, and scheduling.
• Build and activate targeted audiences using data-driven segmentation and customer insights.
• Support lead nurture programmes and customer journey execution across key lifecycle stages.
• Manage lead capture, tracking, qualification, and handoff processes between marketing and sales teams.
• Conduct quality assurance reviews of campaign assets, including emails, landing pages, forms, workflows, and integrations.
• Monitor, analyse, and report on campaign performance, engagement, conversion, and pipeline contribution, recommending optimisation opportunities.
• Coordinate campaign execution with external vendors and partners to maximise lead generation effectiveness.
• Drive operational excellence through process improvement, automation, campaign governance, and the use of AI-enabled marketing tools.

Skills

Demand generation

Marketing automation

Lead nurturing

QA testing

Campaign analytics

Stakeholder management

AI tools usage

Education

Bachelor's degree

Marketing qualifications

Tools

Marketo

HubSpot

Job description

Moody’s Corporation seeks a results-driven marketing professional to lead multi-channel demand generation within the Insurance sector. You will build and optimise campaigns across email, paid media, social, content syndication, webinars, and events to drive pipeline and revenue.

You will configure campaigns in marketing automation platforms, manage audience segmentation, and collaborate with Sales and Marketing across regions, while applying data-driven insights and AI-enabled tools to improve