Senior Data Marketing Analyst

Metrica Recruitment; London; On-site; GBP 40,000 - 70,000; Full time

Job summary

An established industry player in sports betting is on the lookout for a data-driven marketing analyst. This exciting role involves evaluating marketing effectiveness and developing insightful reports that drive commercial performance. With a casual office environment in central London and opportunities for rapid career progression, this position offers a unique chance to work with cutting-edge tools and collaborate with sports stars. If you are passionate about performance marketing and eager to make an impact, this could be the perfect opportunity for you.

Benefits

On-site Barista

Breakout Rooms

Development Opportunities

Casual Office Environment

Qualifications

• Commercial experience in performance marketing analytics or econometrics required.
• Proficiency in SQL and preferably Python is essential.

Responsibilities

• Evaluate marketing campaign effectiveness using key performance indicators.
• Develop reports and dashboards to communicate campaign insights.
• Design tests to measure the impact of marketing channels.

Skills

Performance Marketing Analytics

Econometrics

SQL

Python

Digital Marketing Platforms

Tools

Spark

DBT

Tableau

Google Analytics

Adobe Analytics

Job description

The Company

One of the world’s leading sports betting companies, having experienced rapid success over the last decade and having grown their marketing spend exponentially, they are now a regular presence at high-profile sporting events. They are now making significant hires across its data function to help drive commercial performance amid continued success.

The company operates a casual office environment in central London with an on-site barista, regular visits from leading sports stars and breakout rooms all over the complex. Fantastic development and progression opportunities mean that rapid promotions are common.

You will be responsible for:

1. Conducting comprehensive evaluations of marketing campaign effectiveness, focusing on key performance indicators such as customer acquisition, return on ad spend, conversion rates, and retention metrics.
2. Developing detailed reports and visual dashboards that highlight insights into the performance of campaigns and various marketing channels, while communicating key findings to relevant stakeholders.
3. Designing and implementing tests to measure the incremental impact of different marketing channels and promotional strategies on overall business performance.
4. Assisting in the creation of marketing attribution and media mix models, leveraging these models to extract actionable insights that inform optimized budget distribution.
5. Using wide-ranging tooling, including: SQL, Python, Spark, DBT, Tableau, Google Analytics, and Adobe Analytics.

The Candidate

1. Proven commercial experience in performance marketing analytics or econometrics.
2. Strong proficiency with SQL and preferably Python.
3. Strong understanding of digital marketing platforms and the new developments in mobile app marketing tracking and measurements.