Senior Data Insights Architect

VML; Greater London; Hybrid; GBP 75,000 - 100,000; Full time

Job summary

VML MAP is seeking a Senior Data Insights Consultant to join our Technology and Data team. You will lead data-driven campaigns, design adaptive analytics solutions, and mentor colleagues in a fast-paced, hybrid environment.

Work with major brands to deliver scalable data models, dashboards, and insights across Adobe Campaign, Salesforce Marketing Cloud, and enterprise platforms, driving strategic client outcomes with measurable impact.

Qualifications

• Minimum 5 years in a consultant or business liaison role related to data/BI/analytics or reporting solutions.
• Ability to design, build, and optimize modern analytics solutions for production use.
• Write, debug, and optimize complex SQL queries for production readiness.
• Develop and manage DBT transformations and scalable data models.

Responsibilities

• Architect, build and deliver insights solutions for clients, guiding data-driven communication strategies.
• Perform advanced analyses to uncover actionable patterns and opportunities for clients.
• Design and run test-and-learn programs (A/B tests, incrementality) to measure impact.
• Collaborate with senior stakeholders to translate business questions into analytical roadmaps.
• Mentor junior team members and contribute to a culture of technical excellence.

Skills

SQL

DBT

Power BI

Data modelling

GitHub

AI / agentic frameworks

Cloud data environments

Tools

Snowflake

BigQuery

Databricks

Fabric

Adobe Campaign

Salesforce Marketing Cloud

Job description

VML MAP is seeking a Senior Data Insights Consultant to join our Technology and Data team. You will lead data-driven campaigns, design adaptive analytics solutions, and mentor colleagues in a fast-paced, hybrid environment.

Work with major brands to deliver scalable data models, dashboards, and insights across Adobe Campaign, Salesforce Marketing Cloud, and enterprise platforms, driving strategic client outcomes with measurable impact.