Senior Data Insights Analyst

JR United Kingdom; Wallingford; On-site; GBP 40,000 - 55,000; Full time

Job summary

An innovative company dedicated to sustainability seeks a Senior Data Insights Analyst to join their growing team. In this pivotal role, you'll leverage your data analysis skills to enhance user engagement and optimize pricing strategies for two related brands. With a focus on eCommerce, you will collaborate with tech teams to manage data pipelines and generate actionable insights. This is a unique opportunity to make a significant impact in a company that is transforming the way people access books. If you have a commercial mindset and a passion for data, this role is perfect for you.

Qualifications

• Experience with GTM/GA4 event tagging and data auditing.
• Knowledge of profit margins and pricing experiments.

Responsibilities

• Manage data pipelines across eCommerce platforms using GTM/GA4.
• Generate insights for better customer segmentation and personalization.
• Create dashboards for tracking activity impact.

Skills

Data Analysis

eCommerce Experience

SQL

Google Analytics

Data Visualization

Customer Segmentation

Tools

BigQuery

Google Tag Manager

GA4

PowerBI

Excel

Job description

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Senior Data Insights Analyst, Wallingford

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Client:

Location:

Wallingford, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

4

Posted:

28.04.2025

Expiry Date:

12.06.2025

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Job Description:

Do you have a love of reading and a background in data analysis with a commercial mindset? If so, read on…

This company sources over 500,000 used books a week with the mission of stopping them going to landfill, and giving someone else the opportunity to read them at a lower price point than a brand spanking new version. Not every book has pre-loved copies available, so they also stock a further 6 million to offer to their customers.

They’re looking to add two Data Insight Analysts to their existing data team of 4, with plans to grow further. They see this team as the heartbeat of their business – presently turning over £13 million from their website with the aim to hit £50 million by mid-2027. You’ll be well funded and have the opportunity to make a significant impact, with potential for future line management.

What will the role entail?

This role focuses on two related brands: a B2C retail brand selling books and a re-commerce brand recycling used books for cash or vouchers.

This is a ‘Commercial Data Insights Analyst’ role. You’ll personalize the website experience to enhance user engagement, creating recommendation engines to upsell and cross-sell products.

Day-to-day responsibilities include:

• Collaborating with data and tech teams to manage data pipelines across eCommerce platforms using tags and scripts from GTM/GA4 into BigQuery.
• Combining data from various sources (ETL, MarTech stack) to generate insights for better customer segmentation and personalization.
• Working with marketing to develop geographical pricing algorithms to optimize supply/demand and margins.
• Understanding customer acquisition channels and calculating ROI/attribution, working with data from Google Analytics, Ads, Shopping, Meta, Bing, etc.
• Supporting marketing in enhancing customer loyalty programs to increase repeat purchases and lifetime value.
• Creating dashboards for tracking activity impact, enabling teams to operate in a data-driven, self-service manner.

What experience do I need?

Ideally, you have eCommerce experience and a commercial mindset. Knowledge of profit margins, pricing experiments, and working with pounds and pence is highly beneficial.

Experience with GTM/GA4 event tagging, data auditing, SQL, and BigQuery is preferred. PowerBI experience is a plus but not essential.

Bonus points for experience with:

• A/V and MVT platforms
• Extracting and manipulating large datasets
• Advanced Excel, macros, and VBA

What’s in it for me?

The salary is up to £55K. The company prefers in-office presence from Tuesday to Thursday. The interview process involves three stages: an initial call with the Hiring Manager, an onsite interview, and a final call with the Director.