Senior Data Analyst - MMM / Econometrics

JR United Kingdom; London; On-site; GBP 40,000 - 50,000; Full time

Job summary

An established industry player is seeking a Senior Data Analyst to join their London office. This role offers a unique opportunity to work at the forefront of media and brand analytics, leveraging a global platform to support major marketers with measurement, optimization, and planning solutions. You'll engage in client analysis to optimize media plans and collaborate with a talented team of data scientists and analysts. If you're passionate about data-driven insights and want to make a significant impact in the media sector, this position is perfect for you.

Qualifications

• Expertise in MMM and econometrics within a media business.
• Experience in media agencies or marketing analytics teams.

Responsibilities

• Deliver analyses across MMM, attribution, and media optimization.
• Communicate insights effectively to internal and client teams.

Skills

Market Mix Modeling (MMM)

Econometrics

Data Extraction

Data Reporting

Media Planning

Statistical Techniques

Optimization Techniques

R Programming

VBA in Excel

Google Advertising Tools

Tools

Eviews

Google Analytics 360

Job description

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Senior Data Analyst - MMM / Econometrics, London

Client:

Leading data consultancy, part of a wider media agency group.

Location:

London, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Views:

4

Posted:

05.05.2025

Expiry Date:

19.06.2025

Job Description:

This role requires expertise in MMM (market mix modeling) and/or econometrics within a media business, to work across a key client. Responsibilities include data extraction, model building, and reporting or presenting data insights. The salary is up to £50,000, with 3 days per week in the London office.

Role Summary:

The position offers a unique opportunity to work at the forefront of media and brand analytics, leveraging a global platform and Data Science team to support major marketers with measurement, optimization, and planning solutions. The focus is on a major insurance client, collaborating closely with media planning, strategy, and digital teams.

You will:

• Engage in client analysis to understand media impact (e.g., MMM, attribution) and optimize media plans to meet KPIs.
• Share expertise on regional data sets and train analysts on new solutions to uphold best practices.
• Learn and share within a community of data scientists, marketing scientists, and analysts.
• Broaden your skills in MMM, attribution, and media plan optimization to drive impactful outcomes for brands and clients.

Responsibilities:

• Deliver analyses across solutions like MMM, attribution, and media optimization.
• Collaborate with analysts to ensure high-quality delivery and meet milestones.
• Manage project dependencies and deliverables for ongoing client projects.
• Communicate insights and narratives effectively to internal and client teams.
• Participate in training sessions and stay updated on tracking, measurement, mar-tech, and ad-tech developments.

Experience:

• Understanding of marketing funnels, KPIs, and media planning.
• Experience with media reach curves.
• Ability to bring analysis to life.
• Interest in media optimization and data-driven business support.
• Proficiency with R, Eviews, or VBA in Excel.
• Knowledge of statistical and optimization techniques.
• Supportive attitude towards junior team members and meeting deadlines.
• Experience in media agencies or marketing analytics teams.
• Familiarity with Google advertising tools like CM and GA360.
• Experience servicing internal or external clients.