Senior Data Analyst - MMM / Econometrics

Silverdrum; Greater London; On-site; GBP 40,000 - 50,000; Full time

Job summary

An established industry player is seeking a Senior Data Analyst to join their dynamic team in London. This role offers a unique opportunity to work at the forefront of media and brand analytics, leveraging advanced data science techniques to provide actionable insights for major clients. You will engage in impactful projects that optimize media plans and enhance marketing effectiveness. If you are passionate about data and eager to contribute to innovative solutions, this position is perfect for you. Join a collaborative environment where your expertise will drive real outcomes for clients.

Qualifications

• Experience in MMM and econometrics within a media business.
• Ability to communicate marketing science concepts effectively.

Responsibilities

• Deliver analyses to clients across various solutions like MMM and attribution.
• Manage project dependencies and deliverables for client projects.

Skills

Market Mix Modeling (MMM)

Econometrics

Data Extraction

Statistical Techniques

Media Optimization

Communication Skills

Tools

R

Eviews

VBA Excel

Google Analytics 360

Job description

Senior Data Analyst - MMM / Econometrics

Senior Data Analyst - MMM / Econometrics

This range is provided by Silverdrum. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Senior Data Analyst role at a leading data consultancy, part of a wider media agency group.

This role requires someone with MMM (market mix modeling) and/or econometrics within a media business, to work across a key client.

You'll have experience in data extraction, building the models and reporting that data back to a MMM consultant (or presenting it yourself).

Salary to £50,000. 3 days p/w in the London office.

Role Summary

The role is a rare opportunity to be right at the forefront of media and brand analytics, leveraging a leading global platform and Data Science team to aid the biggest marketers with game changing solutions around the measurement, optimisation and planning of media.

This role is focussed on a major insurance client and you will work closley with media planning, strategy and broader digital teams.

You will:

• Work on client engagements, helping run analysis to understand media impact like (e.g. MMM or attribution), and custom projects on how to optimise media plans to maximise a client’s KPI.
• Facilitate the best in class - whether it is being the expert on a new regional data set, or training other analysts on a new solution, you will help ensure that our best practice marketing solutions are supported and effective.
• Learn and share - as a specialist in the region with dozens of markets, you will learn and share your work in a wide community of data scientists, marketing scientists and analysts.
• This role is perfect for an experienced analyst, with existing capabilities like MMM, attribution or advance optimisation of media plans, that wants to broaden their toolbox and perfect how measurement capabilities should be combined to drive real outcomes for brands and clients.

Responsibilities

• Delivering analyses to clients across variety of solutions, e.g. MMM, attribution, and media plan optimisations.
• Work with analysts to uphold the standards of delivery and meet important milestones, ensuring that we are best in class for a specific client project.
• Managing project dependencies and deliverables on a day to day for existing client projects.
• Delivering analyses, and formulate narrative and takeaways across variety of solutions, e.g. MMM, attribution, and media plan optimisations.
• Effectively communicate marketing science/data science concepts and the results of analyses to both internal, and client teams.
• Attend training sessions, seminars and workshops, and generally be abreast to the latest in tracking, measurement, mar-tech and ad-tech space.

Experience

• Understanding the marketing funnel and how it relates to KPIs and optimisation and planning processes.
• Experience working with media reach curves.
• Has keen eye on bringing analysis to life.
• Interest in media optimisations and supporting businesses using data.
• Working experience with R, Eviews, or VBA Excel.
• Grasp of statistical and optimisation techniques and bringing value to clients.
• Interest in supporting junior team members and ensuring deliverables are of a sufficiently high standard and timelines are met.
• Experience in a media agency or an internal marketing analytics team or equivalent.
• Familiar with Google suite of advertising tools, e.g. including CM and GA360.
• Have serviced internal and / or external commercial clients.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Strategy/Planning, and Analyst

• Industries

  Advertising Services, Data Infrastructure and Analytics, and Technology, Information and Media

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