Senior Data Analyst: Growth & Forecasting Lead

Legend; Greater London; On-site; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Annual discretionary bonus

Paid annual leave

Flexible working

Global events

Job summary

Legend is hiring a Senior Data Analyst to partner with Product, Commercial, Marketing and SEO. You will own complex analytics from problem framing to recommendation, shaping performance across our Sports portfolio.

You’ll build forecasting, transform how we measure performance, and explore customer behaviour to inform decisions. This is a hands-on senior role with autonomy and impact on business strategy.

Qualifications

• Expert SQL skills with Python or R and Tableau for analytics.
• Proven end-to-end analytics project delivery experience.
• Strong stakeholder management translating business challenges into analytics.
• Commercial mindset to influence strategy with data-driven decisions.
• Experience mentoring teammates and upholding high delivery standards.
• Experience in sports betting, iGaming, or digital analytics is a plus.

Responsibilities

• Deliver end-to-end analytical projects shaping commercial, product and marketing decisions.
• Build forecasting models combining financials, history, seasonality and events.
• Redesign Tableau dashboards for faster, actionable insights.
• Improve data quality and accessibility, strengthening data pipelines.
• Apply statistics and behaviour analytics to drive revenue and growth.
• Mentor teammates and identify opportunities to mature analytics capability.

Skills

SQL

Python

R

Tableau

Statistical analysis

Tools

Tableau

Job description

Legend is hiring a Senior Data Analyst to partner with Product, Commercial, Marketing and SEO. You will own complex analytics from problem framing to recommendation, shaping performance across our Sports portfolio.

You’ll build forecasting, transform how we measure performance, and explore customer behaviour to inform decisions. This is a hands-on senior role with autonomy and impact on business strategy.