Senior Data Analyst: Forecasting, Analytics & Growth in Sports

Academic Key; Greater London; Hybrid; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Annual discretionary bonus

Paid annual leave

Flexible work-life options

Job summary

Legend is seeking a Senior Data Analyst to partner with product, commercial, marketing and SEO teams in a high-impact role. You’ll own complex analyses from problem framing to recommendation, shaping forecasting, customer behaviour and personalisation strategies.

You will guide end-to-end analytics projects, mentor teammates and contribute to shaping Legend's analytics maturity across Sports. A hands-on role with visibility and autonomy awaits.

Qualifications

• Expert-level SQL with Python or R and Tableau skills.
• Experience delivering end-to-end analytics projects.
• Strong stakeholder management and translating business challenges.
• Experience in sports betting, iGaming or digital/web analytics desirable.
• Mentor teammates and maintain high standards of delivery.

Responsibilities

• Deliver end-to-end analytical projects from scoping to implementation.
• Build forecasting models using financials, seasonality and events.
• Redesign Tableau dashboards for faster, actionable insights.
• Improve data quality and partner with Data Engineering on pipelines.
• Apply statistics, behavioural analytics and experimentation to drive growth.

Skills

SQL

Python

R

Tableau

Statistical analysis

Tools

Tableau

Job description

Legend is seeking a Senior Data Analyst to partner with product, commercial, marketing and SEO teams in a high-impact role. You’ll own complex analyses from problem framing to recommendation, shaping forecasting, customer behaviour and personalisation strategies.

You will guide end-to-end analytics projects, mentor teammates and contribute to shaping Legend's analytics maturity across Sports. A hands-on role with visibility and autonomy awaits.