Senior Data Analyst

ITV; London; On-site; GBP 40,000 - 70,000; Full time

Job summary

An established industry player is seeking a Data Analyst to join their innovative digital label, Zoo 55. This role will play a pivotal part in driving business growth by analyzing first-party and market data to inform strategic decisions. You will collaborate with cross-functional teams to enhance content strategies across platforms like YouTube and gaming. Your insights will shape the future of digital entertainment, allowing stakeholders to make informed decisions that maximize business value. If you have a passion for data and a keen interest in the media landscape, this is an exciting opportunity to make a real impact.

Qualifications

• Solid experience in data or analytics, preferably in media and digital.
• Ability to derive insights from large datasets and communicate findings.

Responsibilities

• Provide insights to support decision-making across digital business lines.
• Report on content performance and build dashboards for stakeholders.

Skills

Data Analysis

Google Analytics

SQL

A/B Testing

Tableau

GCP

Databricks

AWS

Critical Thinking

Communication Skills

Tools

Google Analytics

Tableau

AWS

Databricks

GCP

Job description

The Role

The team

Launched in early 2025, Zoo 55 aims to be a leading force in digital entertainment on a global scale - taking more ITV Studios brands even further into digital including YouTube channels, social media and streaming platforms, building on the existing portfolio of 160 owned and operated channels on YouTube, 20 FAST channels across 18 territories and 100+ platform feeds globally. It will exploit more of the 90,000+ hours in the ITV Studios catalogue to see a number of new channels launching across AVOD and FAST, as well as creating environments for audiences to engage with its brands on immersive platforms like Roblox, Fortnite and Minecraft.

What content is working for us? Which content should we be adding? Which audience is most commercially attractive for us? How do we optimise our content to improve dwell time? What are our competitors doing? The answers to these questions and more will enable Zoo 55 to succeed in the future, and this role needs to enable decision makers to make them well.

As a member of Zoo 55, you will be part of shaping our understanding of key market trends and the competitor landscape, as well as a deep understanding of our own digital viewers and their behaviours. This role will work closely with cross functional teams to identify and address key decisions which need to be made and work together to design multi methodology techniques - using research, analytics and data science - we can use to help answer them.

The role

The ultimate purpose of this role and the team is to drive business growth - enabling stakeholders to make more effective decisions which drive greater business value.

As the Data Analyst for ITV's new digital label Zoo 55, you will be working closely with VP, Data & Insights, Zoo 55 alongside the broader Zoo 55 team to analyse rst-party & market data, derive the insights and inform innovation plans for this new and rapidly-growing business. Your work will inform our YouTube, Meta and Snap strategies, shape our content strategy & performance management across FAST and gaming, and enhance the creative process.

Key deliverables in the first year will include regular reporting on all our digital platforms, including FAST, building dashboards and sharing insights with a range of stakeholders in a timely manner. You will also keep a close eye on competitor activity and trends, reporting back to the business and highlighting commercial and creative opportunities.

General Responsibilities

• Provide insights and data to support decision-making across Zoo 55's digital lines of business (YouTube, FAST/AVOD, Gaming) working in close collaboration with our Insights, Strategy & Commercial teams
• Report regularly on the performance of content on digital platforms and FAST channels. Build & maintain dashboards and reporting packs for our proprietary data, informing the early strategic direction of this new business.
• Forecast business performance, involvement in target setting in partnership with Finance & Operations teams
• Use data to derive insights on viewer trends, content preferences, market developments. Oversee A/B testing on content performance & optimisation
• Clearly communicate about data and insights to both technical and non-technical audiences
• Work with stakeholders across the business to identify and scope both future commercial opportunities and areas for creative development
• Perform competitor/market analysis and other desk research

Skills you'll need (minimum criteria)

• Solid experience of working in data or analytics, preferably with extensive media and digital exposure
• Proven track record of using data to drive direct to consumer relationships and business value
• Able to understand and challenge assumptions and biases in analytical output, methodologies, models, data sets and recommendations
• Experience working with Google Analytics, GCP, Tableau, Databricks and AWS or equivalents. SQL knowledge is a plus.
• Extensive experience analysing large datasets and running A/B tests
• Knowledge of digital data tracking technologies
• Demonstrate clear understanding of analytical techniques and experimentation methodologies
• Working knowledge of ML and its application to drive business value

Other things we're looking for (key criteria)

• Solid communication skills with the ability to articulate narratives with data
• Keen problem solver who is able to demonstrate critical thinking
• Excellent attention to detail and proactive in preventing errors
• Deep understanding of analytical techniques and experimentation methodologies
• Ability to identify and articulate insights from data sets. Can communicate data-backed findings in an accessible way to stakeholders across the business.
• A passion for TV programmes and an interest in the wider media landscape