Senior CRO Manager

Corpay; Greater London; On-site; GBP 70,000 - 95,000; Full time

Benefits offered by this job

25 days per annum + 8 bank holidays

Option to buy or sell up to 5 days

Employee contribution 3% matched with

Vitality health plan with excess cover

Flexible discounts and courses

Volunteering days and company contests

Corporate learning opportunities

Job summary

Corpay in London is seeking a Senior Conversion Rate Optimization Manager to drive CRO across digital customer journeys, optimizing websites, landing pages, and forms to boost lead generation, acquisition, and revenue. You will lead experimentation programs, analyze user behavior, and collaborate with Marketing, Product, UX/UI, and Analytics teams to maximize impact.

You will report to the VP Digital, work with a strategic agency, and own the CRO roadmap with a strong emphasis on test design,

Qualifications

• 4+ years of Conversion Rate Optimization experience
• Proven track record delivering measurable CRO improvements
• Strong analytical skills with complex datasets
• Experience with experimentation platforms (Convert, Optimizely, VWO)
• Proficiency with web analytics tools including GA4, Hotjar, Clarity
• Understanding of UX principles and digital customer journeys
• Experience with CMS and collaborating with development teams
• Excellent communication and stakeholder management across multiple teams

Responsibilities

• Develop and execute a comprehensive CRO roadmap aligned with business goals
• Identify friction points across websites, landing pages, forms, and campaigns
• Prioritize optimization initiatives based on impact and effort
• Drive improvement of conversion funnels across acquisition, engagement, and retention
• Design and manage A/B tests, multivariate tests, and personalization
• Create hypotheses from quantitative and qualitative data
• Ensure rigorous testing methodologies and report results to stakeholders
• Develop dashboards and reporting for senior leadership
• Collaborate with UX/UI designers to improve user experience
• Coordinate with marketing, product, design, development, and data teams

Skills

CRO

Analytics

A/B testing

UX understanding

CMS familiarity

Project management

Stakeholder comms

Cross-functional

Tools

Convert

Optimizely

VWO

GA4

Hotjar

Clarity

Contentsquare

FullStory

Job description

Your role

What you’ll be doing

What We Need

Corpay is currently looking to hire a Senior CRO Manager within our Digital Marketing business function. This position falls under our International Vehicles Payments line of business and is located in London. In this role, you will drive continuous improvements across digital customer journeys by identifying conversion opportunities, designing and executing experimentation programmers, analyzing user behavior, and optimizing website and landing page performance to increase lead generation, customer acquisition, and revenue. You will report directly to VP Digital and regularly collaborate with the wider Marketing organization, Product, Sales, Analytics teams, UX/UI, Development, and our strategic digital agency.

How We Work

As a Senior Conversion Rate Optimization Manager, Corpay will set you up for success by providing:

Assigned workspace in London office

Company-issued equipment

Role Responsibilities

• Developing and executing a comprehensive CRO roadmap aligned with business objectives
• Identifying friction points and opportunities within customer journeys across websites, landing pages, forms, and digital campaigns
• Prioritizing optimization initiatives based on business impact, effort, and strategic importance
• Driving continuous improvement of conversion funnels across acquisition, engagement, and retention stages
• Designing, implementing, and managing A/B tests, multivariate tests, and personalization initiatives
• Creating test hypotheses based on quantitative and qualitative data insights
• Ensuring statistical validity and rigorous testing methodologies
• Analyzing test results and communicating actionable recommendations to stakeholders
• Monitoring and reporting on key conversion metrics, including conversion rate, bounce rate, engagement, lead quality, and revenue impact
• Utilizing tools such as Google Analytics, Looker Studio, Hotjar, Clarity, Contentsquare, FullStory, or similar platforms to uncover optimization opportunities
• Conducting funnel analysis, user behavior analysis, and customer journey mapping
• Developing dashboards and performance reporting for senior leadership
• Collaborating with UX/UI designers to improve user experience and reduce conversion barriers
• Leveraging customer research, usability testing, session recordings, heatmaps, and surveys to inform optimization decisions
• Ensuring digital experiences are aligned with customer needs and business objectives
• Managing and working with our strategic agency to shape the CRO strategy and coordinate delivery
• Partnering with Marketing, Product, Design, Development, Sales, and Data teams to implement optimization initiatives
• Influencing stakeholders through data-backed recommendations and business cases
• Acting as the internal subject matter expert for experimentation and conversion optimization best practices
• Managing CRO and experimentation platforms
• Evaluating and recommending new technologies that support testing, personalization, and digital optimization
• Ensuring tracking, tagging, and measurement frameworks are accurately implemented
• Supporting improvements across key performance indicators, including website conversion rate, lead generation growth, CPA reduction, landing page performance, experiment velocity, revenue generated from optimization initiatives, funnel abandonment reduction, and customer engagement improvements

Qualifications & Skills

• 4+ years of experience in Conversion Rate Optimization, either agency or client side
• Proven track record of delivering measurable improvements in conversion rates and business outcomes
• Strong analytical skills with experience interpreting complex datasets
• Experience with experimentation and testing platforms such as Convert, Optimizely, VWO, or similar
• Proficiency with web analytics tools including Google Analytics (GA4), Hotjar, and Clarity
• Strong understanding of UX principles, customer behaviour, and digital customer journeys
• Experience working with CMS platforms and collaborating with development teams
• Strong project management and operational skills, with a proven track record of coordinating multiple teams to deliver initiatives and meaningful results
• Excellent communication and stakeholder management skills
• Ability to work closely with strategic agency partners and cross-functional teams across the UK, Europe, Australia, and New Zealand
• Commercial mindset with the ability to connect optimization activity to lead generation, customer acquisition, revenue, and wider business outcomes

Benefits & Perks

• 25 days per annum + 8 bank holidays
• Option to buy or sell up to 5 days annually during the benefits enrollment window
• Employee contribution of 3% matched with 5% from Corpay
• Provided by Vitality with no excess (Corpay covers £250 excess)
• Access to flexible discounts, supermarket savings, and more
• Complimentary access to thousands of online courses
• Volunteering days and engagement in fun company-wide contests and initiatives

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#INDPRO-IN

About Corpay

About Corpay

Corpay is a global technology organization that is leading the future of commercial payments with a culture of innovation that drives us to constantly create new and better ways to pay. Our specialized payment solutions help businesses control, simplify, and secure payment for fuel, general payables, toll and lodging expenses. Millions of people in over 80 countries around the world use our solutions for their payments.

At Corpay, we are committed to fostering an inclusive and respectful workplace where employees are valued for their diverse perspectives, experiences, and contributions. We believe that diversity, equity, and inclusion strengthen our teams, drive innovation, and support our continued success globally.

As part of our hiring process, offers of employment may be subject to the successful completion of pre-employment screening conducted by an authorized third-party provider, in accordance with applicable laws and Corpay policies. Screening requirements may include employment references, identity verification, criminal record checks, financial or sanctions screening, and other background checks relevant to the role and permitted by local law.

Notice to Recruitment Agencies and Search Firms: Corpay does not accept unsolicited resumes from agencies or search firms without a valid written agreement in place. Any unsolicited candidate submissions will become the property of Corpay, and no fees will be paid related to such submissions.

Learn more about Corpay: https://www.corpay.com

Transparency & Compliance

Equal Opportunity Employer

Corpay is committed to providing equal employment opportunities to all applicants and employees. Employment decisions are made without regard to race, color, religion, sex (including pregnancy), gender, gender identity or expression, sexual orientation, national origin, ancestry, age, disability, marital status, genetic information, military or veteran status, or any other characteristic protected by applicable law. Corpay is committed to fostering an inclusive workplace where individuals are respected and valued for their diverse perspectives, experiences, and contributions. If you require reasonable accommodation during any part of the application or interview process, please notify a representative of the Human Resources Department.

Use of Artificial Intelligence in Hiring

Corpay may use artificial intelligence (AI) and other technology-enabled tools to support certain aspects of the recruitment process, such as application screening, candidate assessment, or interview scheduling. These tools are designed to enhance efficiency, consistency, and fairness throughout the hiring process. AI tools do not make final hiring decisions. All employment decisions involve human review. Corpay is committed to the responsible use of AI, including appropriate oversight and safeguards designed to support fair and unbiased outcomes.

Candidate Privacy Notice

For information about how Corpay processes personal information during the recruitment process, please review our Candidate Privacy Notice: https://www.corpay.com/privacy-policy

Pay Philosophy

Corpay is committed to fair, equitable, and transparent compensation practices. Compensation decisions are based on objective, job-related factors including skills, experience, qualifications, and market benchmarks. Where required by applicable law, salary or compensation ranges will be included in the job posting or provided prior to the interview process, where required by applicable law. Additional compensation elements such as bonuses, incentives, benefits, or variable pay may apply where applicable.