Senior CRO Manager
Corpay One, Inc.
An application made for this job — a tailored resume and cover letter that speak straight to the posting.
Benefits offered by this job
Job summary
Corpay is seeking a Senior CRO Manager in London to drive conversion optimization across digital journeys, campaigns and landing pages. You will design and run experimentation programs, align initiatives with business goals, and partner with Marketing, Product, UX/UI, and Agency teams to improve lead generation, customer acquisition and revenue.
You will leverage GA4, Hotjar, Clarity, Contentsquare and FullStory to uncover opportunities, develop dashboards for senior leadership, and ensure
Qualifications
- 4+ years of experience in Conversion Rate Optimization, either agency or client side.
- Proven track record of delivering measurable improvements in conversion rates and business outcomes.
- Strong analytical skills with experience interpreting complex datasets.
- Experience with experimentation and testing platforms such as Convert, Optimizely, VWO, or similar.
- Proficiency with web analytics tools including Google Analytics (GA4), Hotjar, and Clarity.
- Strong understanding of UX principles, customer behaviour, and digital customer journeys.
- Experience working with CMS platforms and collaborating with development teams.
- Strong project management and operational skills, with a proven track record of coordinating multiple teams to deliver initiatives and meaningful results.
- Excellent communication and stakeholder management skills.
- Ability to work closely with strategic agency partners and cross-functional teams across the UK, Europe, Australia, and New Zealand.
- Commercial mindset with the ability to connect optimization activity to lead generation, customer acquisition, revenue, and wider business outcomes.
Responsibilities
- Developing and executing a comprehensive CRO roadmap aligned with business objectives.
- Identifying friction points and opportunities within customer journeys across websites, landing pages, forms, and digital campaigns.
- Prioritizing optimization initiatives based on business impact, effort, and strategic importance.
- Driving continuous improvement of conversion funnels across acquisition, engagement, and retention stages.
- Designing, implementing, and managing A/B tests, multivariate tests, and personalization initiatives.
- Creating test hypotheses based on quantitative and qualitative data insights.
- Ensuring statistical validity and rigorous testing methodologies.
- Analyzing test results and communicating actionable recommendations to stakeholders.
- Monitoring and reporting on key conversion metrics, including conversion rate, bounce rate, engagement, lead quality, and revenue impact.
- Utilizing tools such as Google Analytics, Looker Studio, Hotjar, Clarity, Contentsquare, FullStory, or similar platforms to uncover optimization opportunities.
- Conducting funnel analysis, user behavior analysis, and customer journey mapping.
- Developing dashboards and performance reporting for senior leadership.
- Collaborating with UX/UI designers to improve user experience and reduce conversion barriers.
- Leveraging customer research, usability testing, session recordings, heatmaps, and surveys to inform optimization decisions.
- Ensuring digital experiences are aligned with customer needs and business objectives.
- Managing and working with our strategic agency to shape the CRO strategy and coordinate delivery.
- Partnering with Marketing, Product, Design, Development, Sales, and Data teams to implement optimization initiatives.
- Influencing stakeholders through data-backed recommendations and business cases.
- Acting as the internal subject matter expert for experimentation and conversion optimization best practices.
- Managing CRO and experimentation platforms.
- Evaluating and recommending new technologies that support testing, personalization, and digital optimization.
- Ensuring tracking, tagging, and measurement frameworks are accurately implemented.
- Supporting improvements across key performance indicators, including website conversion rate, lead generation growth, CPA reduction, landing page performance, experiment velocity, revenue generated from optimization initiatives, funnel abandonment reduction, and customer engagement improvements.
Skills
Tools
Job description
Corpay is currently looking to hire a Senior CRO Manager within our Digital Marketing business function. This position falls under our International Vehicles Payments line of business and is located in London. In this role, you will drive continuous improvements across digital customer journeys by identifying conversion opportunities, designing and executing experimentation programmers, analyzing user behavior, and optimizing website and landing page performance to increase lead generation, customer acquisition, and revenue. You will report directly to VP Digital and regularly collaborate with the wider Marketing organization, Product, Sales, Analytics teams, UX/UI, Development, and our strategic digital agency.
- Assigned workspace in London office
- Company-issued equipment
- Developing and executing a comprehensive CRO roadmap aligned with business objectives
- Identifying friction points and opportunities within customer journeys across websites, landing pages, forms, and digital campaigns
- Prioritizing optimization initiatives based on business impact, effort, and strategic importance
- Driving continuous improvement of conversion funnels across acquisition, engagement, and retention stages
- Designing, implementing, and managing A/B tests, multivariate tests, and personalization initiatives
- Creating test hypotheses based on quantitative and qualitative data insights
- Ensuring statistical validity and rigorous testing methodologies
- Analyzing test results and communicating actionable recommendations to stakeholders
- Monitoring and reporting on key conversion metrics, including conversion rate, bounce rate, engagement, lead quality, and revenue impact
- Utilizing tools such as Google Analytics, Looker Studio, Hotjar, Clarity, Contentsquare, FullStory, or similar platforms to uncover optimization opportunities
- Conducting funnel analysis, user behavior analysis, and customer journey mapping
- Developing dashboards and performance reporting for senior leadership
- Collaborating with UX/UI designers to improve user experience and reduce conversion barriers
- Leveraging customer research, usability testing, session recordings, heatmaps, and surveys to inform optimization decisions
- Ensuring digital experiences are aligned with customer needs and business objectives
- Managing and working with our strategic agency to shape the CRO strategy and coordinate delivery
- Partnering with Marketing, Product, Design, Development, Sales, and Data teams to implement optimization initiatives
- Influencing stakeholders through data-backed recommendations and business cases
- Acting as the internal subject matter expert for experimentation and conversion optimization best practices
- Managing CRO and experimentation platforms
- Evaluating and recommending new technologies that support testing, personalization, and digital optimization
- Ensuring tracking, tagging, and measurement frameworks are accurately implemented
- Supporting improvements across key performance indicators, including website conversion rate, lead generation growth, CPA reduction, landing page performance, experiment velocity, revenue generated from optimization initiatives, funnel abandonment reduction, and customer engagement improvements
- 4+ years of experience in Conversion Rate Optimization, either agency or client side
- Proven track record of delivering measurable improvements in conversion rates and business outcomes
- Strong analytical skills with experience interpreting complex datasets
- Experience with experimentation and testing platforms such as Convert, Optimizely, VWO, or similar
- Proficiency with web analytics tools including Google Analytics (GA4), Hotjar, and Clarity
- Strong understanding of UX principles, customer behaviour, and digital customer journeys
- Experience working with CMS platforms and collaborating with development teams
- Strong project management and operational skills, with a proven track record of coordinating multiple teams to deliver initiatives and meaningful results
- Excellent communication and stakeholder management skills
- Ability to work closely with strategic agency partners and cross-functional teams across the UK, Europe, Australia, and New Zealand
- Commercial mindset with the ability to connect optimization activity to lead generation, customer acquisition, revenue, and wider business outcomes
- 25 days per annum + 8 bank holidays
- Option to buy or sell up to 5 days annually during the benefits enrollment window
- Employee contribution of 3% matched with 5% from Corpay
- Provided by Vitality with no excess (Corpay covers £250 excess)
- Access to flexible discounts, supermarket savings, and more
- Complimentary access to thousands of online courses
- Volunteering days and engagement in fun company-wide contests and initiatives
#LI-LM1 #INDPRO-IN
Corpay is a global technology organization that is leading the future of commercial payments with a culture of innovation that drives us to constantly create new and better ways to pay. Our specialized payment solutions help businesses control, simplify, and secure payment for fuel, general payables, toll and lodging expenses. Millions of people in over 80 countries around the world use our solutions for their payments. At Corpay, we are committed to fostering an inclusive and respectful workplace where employees are valued for their diverse perspectives, experiences, and contributions. We believe that diversity, equity, and inclusion strengthen our teams, drive innovation, and support our continued success globally.
Notice to Recruitment Agencies and Search Firms: Corpay does not accept unsolicited resumes from agencies or search firms without a valid written agreement in place. Any unsolicited candidate submissions will become the property of Corpay, and no fees will be paid related to such submissions. Learn more about Corpay: https://www.corpay.com
Corpay is committed to providing equal employment opportunities to all applicants and employees. Employment decisions are made without regard to race, color, religion, sex (including pregnancy), gender, gender identity or expression, sexual orientation, national origin, ancestry, age, disability, marital status, genetic information, military or veteran status, or any other characteristic protected by applicable law.
Corpay is committed to fostering an inclusive workplace where individuals are respected and valued for their diverse perspectives, experiences, and contributions.
If you require reasonable accommodation during any part of the application or interview process, please notify a representative of the Human Resources Department.
Corpay may use artificial intelligence (AI) and other technology-enabled tools to support certain aspects of the recruitment process, such as application screening, candidate assessment, or interview scheduling. These tools are designed to enhance efficiency, consistency, and fairness throughout the hiring process. AI tools do not make final hiring decisions. All employment decisions involve human review. Corpay is committed to the responsible use of AI, including appropriate oversight and safeguards designed to support fair and unbiased outcomes.
For information about how Corpay processes personal information during the recruitment process, please review our Candidate Privacy Notice: https://www.corpay.com/privacy-policy.
Corpay is committed to fair, equitable, and transparent compensation practices. Compensation decisions are based on objective, job-related factors including skills, experience, qualifications, and market benchmarks. Where required by applicable law, salary or compensation ranges will be included in the job posting or provided prior to the interview process, where required by applicable law. Additional compensation elements such as bonuses, incentives, benefits, or variable pay may apply where applicable.
Fast-growing, global, rewarding, fun, involved - at Corpay, we are all of these and more. If you are an experienced and self-motivated professional who can perform at a high level, you will be rewarded. If you have great ideas, we want to hear them. If you want your career to grow at the same rapid pace as our organization, this is the place for you. Whatever your area of expertise, you can take it to the next level at Corpay.
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