Senior CRM Strategist Planner – Client Success Team

Plinc; England; Hybrid; GBP 40,000 - 56,000; Part time

Benefits offered by this job

25 days paid annual leave

Ongoing Training & Development

Employee Assistance Programme

Team & Company Socials

Job summary

Plinc is seeking an experienced CRM strategist to join our Client Success team in a senior, strategic role on a part-time, permanent basis. You will bridge customer insight and creative marketing execution, turning data into actionable CRM strategy for big consumer brands.

You'll shape Plinc's strategic function, work with Unilyze, and collaborate across teams to deliver lifecycle, segmentation and contact strategies.

Qualifications

• 5+ years in CRM strategy or equivalent experience.
• Experience delivering CRM and customer strategy for clients.
• Strong data planning and analytics, turning data into strategy.
• Understanding of measurement and test-and-learn approaches.

Responsibilities

• Identify client challenges and convert them into new briefing opportunities.
• Partner with analytics, technical and client teams to turn data into strategy.
• Develop CRM and engagement strategies, journeys, lifecycle and contact plans.
• Build targeting strategies and measurement frameworks to improve CRM.
• Present recommendations clearly to senior client audiences with visuals.
• Contribute to pitches and client growth initiatives like reviews and ideation workshops.
• Help shape Plinc's strategic function across teams.

Skills

CRM strategy

Data planning

Measurement

Stakeholder management

Visual storytelling

Pitching & new business

Collaboration

Tools

Unilyze

SCV

CDP

Web analytics tools

BI tools

Job description

We're looking for an experienced CRM strategist to join Plinc's Client Success team in a senior, strategic role, offered on a part-time/permanent basis. You'll be the critical link between customer understanding and creative marketing execution, turning data and insight into CRM strategy.

Since 2001, Plinc has been helping big consumer brands boost their relevance, resonance and revenue. We’ve got a unique approach to connecting, analysing, and harnessing data that helps turn casual customers into consistent buyers.

We are a group of solutions-focused data experts passionate about helping our clients achieve amazing things, whether it’s through expertly engineered data platforms or innovative analytics and strategic planning. We work with some of the world’s biggest and most respected brands and are at an exciting time in our evolution, with ambitious plans to scale our solutions and reach an even broader audience.

• The chance to help build and shape Plinc's strategic function, not just deliver within an existing one.
• Working with Unilyze, our AI-optimised, real-time customer data platform, connecting millions of customers and billions of interactions.
• The scale and backing of the wider Savanta & Next 15 group, including mentoring, coaching and training programmes.

If you are looking for a role in a nurturing, fun, people-focused environment and welcome the chance to test your skills working with super-ambitious brands, then this is the opportunity for you. We invest in our people and promote personal development, offering training and support for growth and a range of employee benefits.

What you'll bring

• Demonstrable experience delivering CRM and customer strategy for clients, from customer journeys and lifecycle strategy to segmentation, targeting and contact strategy.
• Strong data planning and analytical skills, comfortable collaborating with analysts and data scientists to turn data into actionable strategy.
• A solid understanding of measurement, experimentation and test-and-learn approaches.
• A proactive, curious mindset, with a track record of spotting client challenges and opportunities beyond the original brief.
• Strong visual storytelling skills and the confidence to present to and build trusted relationships with senior clients, including constructively challenging established thinking.
• Experience contributing strategic thinking to pitches and new business.
• A collaborative team player, comfortable working across multiple accounts and stakeholder levels at once.

Key responsibilities

• Proactively identify client challenges and unmet needs, turning them into new briefing opportunities.
• Partner with our analytics, technical and client teams to turn customer, behavioural and performance data into clear, actionable strategy.
• Develop CRM and customer engagement strategies, customer journeys, lifecycle and contact strategies, and communications frameworks, and support their execution.
• Build targeting strategies and measurement frameworks that improve CRM effectiveness and inform optimisation.
• Present recommendations confidently to senior client audiences through clear, compelling visual outputs.
• Contribute to pitches and new business, helping shape the CRM strategy and strategic story, and run or contribute to client growth initiatives such as business reviews, audits and ideation workshops.
• Help build and shape Plinc's strategic function, championing strategic thinking across teams, a genuine opportunity to leave your mark as the function grows.

About You

We're looking for someone highly organised and detail-focused, who brings positive leadership qualities, strong interpersonal skills and a natural collaborative approach. You'll be customer-centric in your thinking, motivated by delivering real impact for clients, and able to build trusted relationships through thoughtful planning and a proactive attitude.

• A minimum of 5 years' working in a CRM strategy role, or demonstrable expertise in this area.
• Experience/familiarity with
• Marketing technology and automation platforms (SCV, CDP),
• Web analytics/personalisation tools,
• BI tools.

Working hours and office expectations

This is a part-time role offered at 3 days a week, with the potential to rise to 4 as business needs evolve. We're open to how those days (or equivalent hours) are structured (three full days, four partial days, or another pattern) provided the arrangement is consistent but we do ask for flexibility around key client meetings that fall outside the agreed pattern.

We operate a hybrid working environment and we expect attendance to be around 2-4 times a month, prioritising days with a team or company meeting or event (typically Thursdays).

And in return, Plinc offers*

• 25 days paid annual leave (FTE), buy/sell scheme + additional days for long service
• Ongoing Training & Development
• Employee Assistance Programme
• Team & Company Socials
• and many more

*Full details of local benefits and perks available on request from the People Team (HR).

About Plinc

We are a leading customer data and technology business, helping our clients create incredible customer marketing programmes that grow their relevance and revenue.

Our solutions and services help some of the leading brands in the UK solve the most complex marketing challenges, embracing the latest technological innovation to better connect, analyse and activate their data.

Core to our offering is Unilyze, the AI-optimised, real-time data platform, connecting millions of customers and billions of interactions for both insight and activation. From data-driven personalisation and campaign targeting through to self-serve analysis and insight, Unilyze's modular customer marketing solutions enable brands to deepen customer loyalty and optimise experiences across channels.

Our team is a collection of data specialists across engineering, development, client success, analysis and campaign disciplines. We work together under our core values of collaboration, ambition and excellence, finding new ways for our clients to grow their businesses and better understand their customers.

Part of the vibrant Savanta & Next 15 Communications Group, we have an entrepreneurial and inclusive company culture that actively recognises and values its people, and offers unrivalled scope for career development, including mentoring, coaching and extensive training programmes.

Plinc is committed to being an equal opportunities employer and continuously strives to be an employer of choice. Our people are our greatest asset, we value workplace diversity and inclusion, oppose all forms of unlawful discrimination, and welcome applications from suitably qualified candidates of all backgrounds.

We encourage authentic responses that reflect your own experience and approach. Candidates should avoid relying on Generative AI to fully create cover letters or application responses, as this may be considered during the review process.

For information on how Plinc & Savanta uses your data, please see https://savanta.com/about/careers/job-opportunities

All candidates will be considered equally; however, we are unable to offer visa sponsorship.