Senior CRM Specialist

JR United Kingdom; Warrington; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A high-growth DTC brand seeks a Senior CRM Specialist to enhance customer engagement and revenue through strategic digital communications. This role involves designing and executing campaigns across various channels, collaborating with cross-functional teams, and utilizing data for informed decision-making. Competitive benefits include a hybrid work model and comprehensive holiday allowances.

Benefits

25 days holiday + bank holidays

£500 personal learning & development budget

Private medical and dental cover

Enhanced parental leave

Qualifications

• Proven experience in CRM and email marketing within an e-commerce context.
• Strong understanding of campaign performance metrics and analytical skills.
• Familiarity with CRM platforms and BI tools.

Responsibilities

• Develop CRM campaigns for digital product adoption across markets.
• Lead email, SMS, and push notification strategies.
• Leverage customer insights for personalized communications.

Skills

E-commerce CRM experience

Email marketing

Campaign performance

Segmentation

Automation

Analytical skills

Team collaboration

Tools

Iterable

Klaviyo

Salesforce Marketing Cloud

Looker

Google Analytics 4

Job description

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Senior CRM Specialist, warrington, cheshire

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Posted:

04.06.2025

Expiry Date:

19.07.2025

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Job Description:

Senior CRM Specialist - High-Growth DTC Brand

Are you a data-driven CRM specialist who thrives at the intersection of strategy, performance, and customer experience? This is a unique opportunity to join a mission-led DTC brand that's redefining the industry across Europe, with strong commercial momentum, loyal customers, and a truly passionate team.

As Senior CRM Specialist, you'll take ownership of digital communications for a fast-growing product line, driving customer retention and revenue across email, push, and SMS. You’ll partner cross-functionally with Product, Creative, Operations and BI teams to craft and execute campaigns that engage, convert, and add real customer value.

This is a hands-on, high-impact role for someone ready to step up, shape strategy, and own execution in a high-growth e-commerce environment.

Key Responsibilities:

• Build and deliver CRM campaigns that boost adoption of digital add-ons and subscription extras across multiple markets
• Lead strategy and execution across email, SMS, and push – owning planning, testing, optimisation and performance
• Leverage customer insights and segmentation to create personalised journeys and offers
• Define campaign logic, automate workflows, and report on commercial outcomes
• Constantly test and learn – from copy to content to segmentation – using tools like Iterable, Looker, or equivalents

Skills & Experience:

• Hands on e-commerce CRM or email marketing experience
• Strong track record in campaign performance, segmentation and automation
• Comfortable working with CRM platforms (Iterable, Klaviyo, SFMC, etc.) and BI tools (Looker, GA4, etc.)
• Commercially minded, you understand metrics like AOV, CLTV, and retention
• Analytical and confident interpreting data to inform strategy
• Proactive, collaborative, and excited by the pace of a high-growth brand
• Hybrid working (3 days in-office, 2 from home)
• 25 days holiday + bank holidays + extra days per year of service
• £500 personal learning & development budget
• Private medical and dental cover
• Enhanced parental leave

If you would like a confidential chat about this role or your next career move, then please get in contact with: [emailprotected]

Major Players are the UK’s leading digital, marketing, and creative talent agency, and over the last 30 years we’ve consistently championed our people and communities. As a proud B Corp, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.

For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/