Senior CRM Specialist

JR United Kingdom; Manchester; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A mission-led high-growth DTC brand in Manchester is seeking a Senior CRM Specialist. This dynamic role involves ownership of CRM strategies across email, SMS, and push, aiming to enhance customer engagement and retention. The ideal candidate is data-driven, collaborative, and eager to drive impactful campaigns. Join a passionate team and help redefine customer interactions in the fast-paced e-commerce landscape.

Benefits

25 days holiday + bank holidays + extra days per year of service

£500 personal learning & development budget

Private medical and dental cover

Enhanced parental leave

Qualifications

• Hands-on e-commerce CRM or email marketing experience required.
• Strong track record in campaign performance, segmentation, and automation.
• Commercially minded with understanding of AOV, CLTV, and retention metrics.

Responsibilities

• Build and deliver CRM campaigns boosting digital add-ons and subscriptions.
• Lead strategy and execution across email, SMS, and push notifications.
• Leverage customer insights to create personalized journeys and offers.

Skills

Campaign performance

Segmentation

Automation

Analytical skills

Collaboration

Tools

Iterable

Looker

GA4

Klaviyo

SFMC

Job description

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Senior CRM Specialist - High-Growth DTC Brand

Are you a data-driven CRM specialist who thrives at the intersection of strategy, performance, and customer experience? This is a unique opportunity to join a mission-led DTC brand that's redefining the industry across Europe, with strong commercial momentum, loyal customers, and a truly passionate team.

As Senior CRM Specialist, you'll take ownership of digital communications for a fast-growing product line, driving customer retention and revenue across email, push, and SMS. You’ll partner cross-functionally with Product, Creative, Operations and BI teams to craft and execute campaigns that engage, convert, and add real customer value.

This is a hands-on, high-impact role for someone ready to step up, shape strategy, and own execution in a high-growth e-commerce environment.

Key Responsibilities:

• Build and deliver CRM campaigns that boost adoption of digital add-ons and subscription extras across multiple markets
• Lead strategy and execution across email, SMS, and push – owning planning, testing, optimisation and performance
• Leverage customer insights and segmentation to create personalised journeys and offers
• Define campaign logic, automate workflows, and report on commercial outcomes
• Constantly test and learn – from copy to content to segmentation – using tools like Iterable, Looker, or equivalents

Skills & Experience:

• Hands on e-commerce CRM or email marketing experience
• Strong track record in campaign performance, segmentation and automation
• Comfortable working with CRM platforms (Iterable, Klaviyo, SFMC, etc.) and BI tools (Looker, GA4, etc.)
• Commercially minded, you understand metrics like AOV, CLTV, and retention
• Analytical and confident interpreting data to inform strategy
• Proactive, collaborative, and excited by the pace of a high-growth brand
• Hybrid working (3 days in-office, 2 from home)
• 25 days holiday + bank holidays + extra days per year of service
• £500 personal learning & development budget
• Private medical and dental cover
• Enhanced parental leave

If you would like a confidential chat about this role or your next career move, then please get in contact with: [emailprotected]

Major Players are the UK’s leading digital, marketing, and creative talent agency, and over the last 30 years we’ve consistently championed our people and communities. As a proud B Corp, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.

For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/