Senior CRM Product Manager — Dynamics 365 & Growth

BDO UK; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Job summary

BDO UK is seeking a Senior CRM Product Manager to lead the CRM platform built on Microsoft Dynamics 365, ensuring commercial value and adoption of the firm’s sales methodology.

You'll run monthly performance, collaborate with Product Owner, Data Office and cross-functional teams, and shape the roadmap, governance and delivery plans, delivering reliable data and prioritised improvements across the CRM landscape.

Qualifications

• Significant CRM product management or senior CRM leadership experience.
• Strong Microsoft Dynamics 365 expertise and ability to translate commercial needs into product decisions.
• Proven ability to run structured delivery governance with technical teams.
• Strong operational mindset: BAU performance, reliability.
• Strong stakeholder influence; prioritise in demand vs capacity contexts.
• Experience improving adoption, data quality and measurable CRM value.
• Experience partnering with a Data Office and enterprise governance beneficial.
• Experience in professional services / partnership-led organisations beneficial.

Responsibilities

• Partner with the Product Owner to shape the CRM product vision and translate it into a clear roadmap and quarterly delivery plan.
• Establish and run a cross-functional taskforce to schedule delivery backlog and manage trade-offs.
• Partner with the D365 Solution Manager/Tech Lead on sprint planning, releases and governance.
• Own the operational performance of CRM as a product and provide monthly product performance pack.
• Sponsor adoption strategy with CRM Business Operations: training plans, guidance, usage standards and targeted interventions.
• Partner with the Data Office to align data standards and ensure data quality improvements are prioritised alongside feature delivery.
• Represent CRM across the wider ERP/Product Network and coordinate shared change planning where required.
• Lead and develop the CRM Business Operations team, building clear ways of working and continuous improvement.

Skills

CRM product mgmt

Dynamics 365

Stakeholder influence

Delivery governance

Data quality

Adoption strategy

Data governance

Tools

Microsoft Dynamics 365

Azure DevOps

ServiceNow

Monday.com

Power BI

Job description

BDO UK is seeking a Senior CRM Product Manager to lead the CRM platform built on Microsoft Dynamics 365, ensuring commercial value and adoption of the firm’s sales methodology.

You'll run monthly performance, collaborate with Product Owner, Data Office and cross-functional teams, and shape the roadmap, governance and delivery plans, delivering reliable data and prioritised improvements across the CRM landscape.