CRM Product Manager - Dynamics 365 & Adoption Lead

Totum Partners; Greater London; On-site; GBP 75,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Excellent benefits

Job summary

A leading advisory firm is seeking a CRM Product Manager to take ownership of its Microsoft Dynamics 365 platform. This hands-on role involves ensuring effective CRM usage, shaping the product roadmap, and overseeing performance and adoption. Candidates should have substantial experience in CRM product management, strong knowledge of Microsoft Dynamics 365, and the ability to work across commercial, technical, and operational priorities. The firm values diversity and encourages applications from all qualified candidates.

Qualifications

• Substantial experience in CRM product management or senior CRM leadership.
• Strong hands-on knowledge of Microsoft Dynamics 365.
• Proven experience in running structured delivery and governance processes.

Responsibilities

• Oversee day-to-day ownership of the Microsoft Dynamics 365 platform.
• Set direction alongside the Product Owner and shape a realistic roadmap.
• Monitor ongoing usage and data discipline of the CRM system.

Skills

CRM product management

Microsoft Dynamics 365

Operational mindset

Stakeholder influence

Job description

Competitive salary and excellent benefits

My client is a leading advisory firm that is strengthening how it uses CRM to support growth, improve commercial decision‑making and create more consistent ways of working across the business. As part of this, the firm is appointing a CRM Product Manager to take day‑to‑day ownership of its Microsoft Dynamics 365 platform and ensure it delivers practical value for users and leadership alike.

This is a hands‑on product leadership role with a strong operational lens. The CRM Product Manager will sit between senior stakeholders, technology teams and business users, translating priorities into a clear delivery plan, maintaining grip on performance and adoption, and ensuring the platform remains reliable, well governed and fit for purpose.

The role:

The focus of the role is making CRM work effectively at scale. This includes setting direction alongside the Product Owner, shaping a realistic roadmap, and balancing demand against delivery capacity. The CRM Product Manager will oversee structured delivery with technical colleagues, maintain visibility of progress and quality, and ensure releases are well planned and governed.

A core part of the remit is performance and adoption. The role owns ongoing monitoring of usage, data discipline and service reliability, producing clear, regular insight for senior stakeholders and driving improvements where standards slip. Working closely with colleagues responsible for training and business operations, the CRM Product Manager will help embed consistent usage, support targeted interventions and improve confidence in the system.

The role also involves close collaboration with data and enterprise change teams to ensure CRM aligns with wider standards and shared initiatives. In addition, the CRM Product Manager will lead a small specialist operations team, establishing clear ways of working and a culture of continuous improvement.

About you:

Candidates will bring substantial experience in CRM product management or senior CRM leadership within a complex organisation, alongside strong hands‑on knowledge of Microsoft Dynamics 365. You will be comfortable operating between commercial, technical and operational priorities, and experienced in running structured delivery and governance processes.

You are likely to have a strong operational mindset, with evidence of improving adoption, data quality and service reliability over time. The ability to influence senior stakeholders, manage competing demands and make pragmatic trade‑offs will be essential. Experience working with enterprise data governance models and within professional services or partnership‑led environments is beneficial.

As a responsible business, it is important that we represent the diversity of our people, our clients and our communities. We believe that the firm benefits from a diverse workforce, and we are committed to creating an inclusive environment where everyone is treated fairly and with respect. We welcome applications from all suitably qualified candidates regardless of race, sex, disability, age, sexual orientation, gender identity or expression, religion or belief.