Senior CRM Marketing Executive

Vitality; London; Hybrid; GBP 30,000 - 60,000; Full time

Job summary

Join a forward-thinking company as a CRM Specialist, where your creativity and expertise in email marketing will drive engagement and sales. This role offers a unique opportunity to work in a dynamic environment, utilizing Salesforce Marketing Cloud to craft compelling email journeys. You will collaborate with diverse teams, enhancing your CRM knowledge and contributing to innovative strategies. With a commitment to personalization and a supportive culture, this position not only allows you to make a significant impact but also supports your professional growth. Embrace the chance to be part of a company that values health, diversity, and personal development.

Benefits

Bonus Schemes

Pension Contributions

Health Insurance

Life Assurance

Qualifications

• Proven experience with CRM systems, ideally SFMC, focusing on email.
• Hands-on HTML experience with a strong attention to detail.

Responsibilities

• Drive leads and sales through email journeys and promotions.
• Collaborate with teams to enhance personalization and engagement.

Skills

CRM System Experience

HTML Editing

Attention to Detail

Stakeholder Management

Analytical Skills

Communication Skills

Tools

Salesforce Marketing Cloud

Account Engagement

Job description

About The Role

Team: CRM

Working Pattern: Hybrid – 2 days per week in either the Vitality Stockport or London offices. Full-time hours.

This is a 12 month Fixed Term Contract

We are happy to discuss flexible working!

What this role is all about: This role focuses on driving leads and sales through email journeys and promotions using Vitality prospect and member data. You'll build emails in Salesforce Marketing Cloud and Account Engagement, requiring solid HTML skills and a desire to learn more about CRM. The team will support your growth in CRM knowledge, including dynamic content, data segmentation, automated emails, and SQL. You'll collaborate with the CRM team, stakeholders, designers, copywriters, data analytics, sales, and Salesforce Marketing Cloud development teams. This role suits someone who thrives in a dynamic environment, driving sales and contributing innovative ideas. You'll have the opportunity to make a significant impact while delivering exceptional results. Our brand identity ensures our emails stand out, avoiding stock photography and insurance jargon. You'll have creative freedom with email design, supported by designers if needed. We're committed to personalisation and segmentation to meet diverse needs, and we'll help you learn these skills. Experience with SMS communication is a bonus.

Key Actions

Strategy

• Advise stakeholders on segmentation, design, engagement, and automation.
• Support the CRM Marketing Manager in CRM strategy creation and implementation.
• Contribute to D2C and D2B growth strategies.

Execution

• Enhance personalisation for engagement.
• Align CRM strategies with marketing and sales goals.
• Analyse data for trends and opportunities.
• Develop testing methods for campaigns.
• Manage prospecting agencies and lead strategy.
• Grow creative approach within brand guidelines.
• Automate processes.
• Report on CRM performance and ROI.
• Innovate using internal experts, AI, and data.

Best Practice

• Stay updated with SFMC, comms trends, data protection, and GDPR.

What do you need to thrive?

• Proven experience working with a CRM system (ideally SFMC), focusing on email.
• Hands-on experience with HTML – good level of understanding and confident in editing.
• High attention to detail across data, design, and copy.
• Customer-orientated thinker.
• Strong stakeholder management skills.
• Team player who can work in a collaborative environment and enjoys knowledge sharing.
• Ability to prioritise workload, meet tight deadlines, and work under pressure.
• Excellent written communication, verbal communication, and interpersonal skills.
• Excellent analytical and numerical skills.

So, what’s in it for you?

• Bonus Schemes – A bonus that regularly rewards you for your performance.
• A pension of up to 12%– We will match your contributions up to 6% of your salary.
• Our award-winning Vitality health insurance – With its own set of rewards and benefits.
• Life Assurance – Four times annual salary.

These are just some of the many perks that we offer! To view the extensive range of benefits we offer, please visit our careers page.

Fantastic Benefits. Exciting rewards. Great career opportunities!

If you are successful in your application and join us at Vitality, this is our promise to you:

• Help you to be the healthiest you’ve ever been.
• Create an environment that embraces you as you are and enables you to be your best self.
• Give you flexibility on how, where, and when you work.
• Help you advance your career by playing you to your strengths.
• Give you a voice to help our business grow and make Vitality a great place to be.
• Give you the space to try, fail, and learn.
• Provide a healthy balance of challenge and support.
• Recognise and reward you with a competitive salary and amazing benefits.
• Be there for you when you need us.
• Provide opportunities for you to be a force for good in society.

We commit to all these things because we want you to feel that you belong, and are supported to be happy and healthy.

About The Company

We're really excited to announce that we have recently been awarded "Top 10 Best Places To Work" in The Sunday Times Awards 2024! Vitality is a multi-award-winning UK insurance brand, here to make the world a healthier, happier place. We’ve been a purpose and values-driven business from day 1- long before it became fashionable. Our core purpose is to make people healthier and enhance protect their lives. Vitality pioneered shared-value insurance. We incentivise people to live healthier longer lives – they benefit, our business benefits, and society benefits. We’re successful because we attract, develop, and retain the best people – and because we care. Plus, you get to join our 1.7+ million members with access to our unique health insurance and healthy living programme. Just to make sure you know our products inside and out.

Diversity & Inclusion

At Vitality, we’re committed to diversity and inclusion because it’s good for our employees, for our business, and for society. We welcome applications from individuals of all backgrounds, experiences, and perspectives.

Vitality’s approach to sustainability

Vitality is a business that drives positive change. We reward people for making and sustaining healthier choices. But healthy people also need a healthy environment. To learn more please visit our Careers page.

If we are fortunate in receiving a high volume of quality applications we may need to close this vacancy early.