Senior CRM Manager London ·

Bulk; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Gym membership benefit

Birthday day off

PerkBox

Product discount

Flexi start

Extra annual leave

Pension scheme

Life Assurance

Medicash

Volunteering day

Cycle to Work

Maternity/Paternity leave

Bulk Pantry

Drinks fridge

Summer hours

Job summary

Bulk™ in London is seeking a Senior CRM Manager to own the channel strategy, drive activation, repeat purchases, and lifetime value. You will lead a small team and partner with Brand, eCommerce, Data, and Creative to deliver measurable growth.

You will oversee omnichannel lifecycle programs and champion personalization, testing, and data-driven decision making to optimise revenue across UK and EU markets.

Qualifications

• 7 years in CRM/Lifecycle Marketing within eCommerce/D2C.
• Experience owning multi-channel lifecycle programs that improved repeat rate and LTV.
• Hands-on with ESP/CDP platforms (Braze/Klaviyo/Iterable/SMA Cloud/Emarsys).
• Strong analytics, cohort reads, Incrementality concepts.

Responsibilities

• Define multi-market CRM strategy across email, SMS, push, and direct mail.
• Build and own lifecycle blueprint: onboarding, replenishment, cross-sell/upsell, win-back, loyalty, referrals.
• Translate strategy into quarterly roadmap with hypotheses, testing plans, and revenue targets.
• Oversee automation campaigns, segmentation, creative briefs, QA, and post-analysis.
• Champion personalization and dynamic content for relevance and conversion.
• Maintain testing discipline with subject lines, send-time, content, segmentation, and offers.
• Partner with Data & Analytics to shape audience strategy and attribution for CRM revenue.
• Track KPIs: deliverability, opens, CTR, conversions, AOV, repeat rate, churn, LTV.
• Ensure data quality; manage profiling and preferences.

Skills

CRM/Lifecycle Marketing

Team Leadership

HTML/CSS

A/B Testing & Analytics

Cohort/Attribution

Tools

Braze

Klaviyo

Iterable

Salesforce Marketing Cloud

Emarsys

HTML/CSS

SQL

GA4

BigQuery

Looker

Power BI

Job description

#TEAMBULK ARE HIRING A SENIOR CRM MANAGER

At Bulk™, we believe the gym changes everything. It makes you feel stronger, fitter and healthier. For 20 years, we’ve been developing elite sports nutrition products for every type of training. Trusted by Olympic athletes and everyday gym-goers, we help you power through training, push your limits, and achieve more.

Join us, and be part of what's next.

IN A NUTSHELL

As Senior CRM Manager at Bulk™, you'll be the architect of the channel's strategy. You'll drive customer activation, repeat purchases, and lifetime value through innovative lifecycle marketing.

You'll set the vision, lead a small but mighty team, and partner with key stakeholders across Brand, eCommerce, Data, and Creative to deliver measurable growth.

We're a scaling company in one of the most exciting industries, and we're looking for a leader to help us get there.

WHAT WILL YOU BE DOING?

Strategy

• Define the multi-market CRM strategy across email, SMS, push/in-app (and direct mail where effective), aligned to brand and commercial goals.

• Build and own the lifecycle blueprint: onboarding, replenishment, cross-sell/upsell, win-back, loyalty, referrals, seasonal moments, and product launches.

• Translate strategy into a quarterly roadmap with clear hypotheses, testing plans, and revenue/LTV targets.

Campaigns

• Oversee always-on automation and high-impact campaigns - from segmentation through creative brief, QA, send, and post-analysis.

• Champion personalisation (behavioural, preference, and predictive signals) and dynamic content to improve relevance and conversion.

• Maintain a disciplined testing culture (subject lines, send-time, content, segmentation, offer design, channel mix) with statistically sound reads.

Data, Insights & Performance

• Partner with Data & Analytics to shape audience strategy, RFM cohorts, and replenishment cadences; ensure accurate attribution and forecasting of CRM revenue.

• Track and report core KPIs: deliverability, open/click-through, conversion, AOV, repeat rate, churn, LTV, list growth, opt-out, and channel ROI.

• Ensure data quality and hygiene; own profiling and preference management to fuel better decisions.

Technology & Deliverability

• Be the senior business owner for our ESP/CDP and adjacent tooling (e.g., messaging, onsite personalisation, survey/UGC, loyalty).

• Safeguard deliverability and sender reputation (list hygiene, sunsetting, consent capture, domain authentication: SPF/DKIM/DMARC).

Leadership & Ways of Working

• Lead, coach, and develop three CRM Executives - clear goals, meaningful feedback, and progression pathways.

• Create high-quality briefs and work collaboratively with Performance Marketing, Creative, Brand, Product, and eCom to land integrated customer journeys.

• Own budgeting and forecasting for CRM, ensuring efficient channel spend and confident revenue forecasts.

Governance:

• Ensure compliance with UK GDPR, PECR, and market-specific privacy laws; partner with Legal/Compliance on consent, retention, and data usage.

• Uphold brand standards and champion an inclusive, customer-first tone of voice.

WHAT ARE WE LOOKING FOR?

• Ideally, you'll have around 7 years in CRM/Lifecycle Marketing within eCommerce/D2C.

• Track record of owning a multi-channel lifecycle programme that improved repeat rate and LTV at scale.

• Hands‑on expertise with a modern ESP/CDP (e.g., Braze, Klaviyo, Iterable, Salesforce Marketing Cloud, Emarsys) and the surrounding stack.

• Strong analysis and experimentation chops; comfortable with cohort reads, incrementality, and champion/challenger frameworks.

• Working knowledge of HTML/CSS for email QA, event/identity data, and light SQL or BI tools (e.g., GA4/BigQuery/Looker/Power BI).

• Deep understanding of deliverability and list growth best practices.

• A people‑first leader who builds capability, sets high standards, and creates momentum.

Added bonus:

• Experience with loyalty programmes, referrals, and ambassador/UCG‑led journeys.

• Multi‑market CRM (UK + EU) and localisation at scale.

• Familiarity with MMM/MTA or incrementality testing.

WHAT ARE THE GAINS?

• Monthly Bulk Bank Benefits Allowance including a subsidised Gym Membership

• A day off to celebrate your Birthday

• PerkBox Subscription

• 60% discount on all Bulk™ products

• Flexi Start

• Additional Annual Leave (optional)

• Teammate Pension Scheme

• Life Assurance

• Medicash

• A day off for Volunteering (optional)

• Cycle to Work Scheme

• Enhanced Maternity & Paternity leave and workplace nursery scheme

• Bulk™ Pantry

• Happy Hour Drinks Fridge (Thursdays & Fridays)

• Summer Working Hours

LOCATION: London

HYBRID: 3 days in the office, 2 days working from home

OUR COMMITMENT

Bulk™ is a place where employees have a voice fundamental to our success as a business. Building a diverse and inclusive team enables us to reach and connect with our global customers, from developing delicious recipes to how our brand is built and perceived.

Regardless of age, disability, race, gender, religion, sexual orientation, education, neurodiversity or any protected characteristic, if you are a passionate risk‑taker and eager to make a difference in sports nutrition, we want to hear from you.We know that a CV doesn’t begin to scratch the surface, and that the things that make you who you are could be a real game‑changer for us. We are proud to be an equal opportunities employer.

PRIVACY

Bulk™ takes your privacy seriously and will only use your personal information to administer your application for this role. When you apply, we shall process your details for this vacancy only and we will not pass your details onto a third party. We may contact you by email, text or telephone about the progress of your application. This processing is conducted lawfully on the basis of legitimate interests.