Senior CRM Manager

Bulk™; Greater London; Hybride; GBP 90 000 - 120 000; Plein temps

Avantages offerts par ce poste

Gym membership

Product discount

Birthday off

Life assurance

Volunteer day

Parental leave

Annual leave (extra)

Summer hours

Résumé du poste

Bulk in London is seeking a Senior CRM Manager to architect and drive the channel's lifecycle strategy across markets. You will lead a small team, partner with Brand, eCommerce, Data, and Creative, and own budgeting for CRM to fuel repeat purchases and revenue growth.

You will set the vision for activation, onboarding, loyalty, and launches, ensuring compliant, high-impact customer journeys and a culture of testing and data-driven decision making.

Qualifications

• 7+ years in CRM/Lifecycle Marketing within eCommerce/D2C.
• Proven multi-channel lifecycle programme improving repeat rate and LTV at scale.
• Hands-on with ESP/CDP platforms (Braze, Klaviyo, Iterable, SFMC, Emarsys).
• Strong analysis, experimentation, cohort reads, and incrementality frameworks.
• Working knowledge of HTML/CSS for email QA, event/identity data, and BI tools.

Responsabilités

• Define the multi-market CRM strategy across email, SMS, push/in-app and direct mail where effective.
• Build and own the lifecycle blueprint covering onboarding, replenishment, cross-sell/upsell, win-back, loyalty, referrals and launches.
• Translate strategy into a quarterly roadmap with hypotheses, testing plans and revenue/LTV targets.
• Oversee always-on automation and high-impact campaigns from segmentation to send and post-analysis.
• Champion personalisation and dynamic content to improve relevance and conversion; maintain disciplined testing culture.
• Partner with Data & Analytics to shape audience strategy, attribution and forecasting of CRM revenue; report KPIs.

Connaissances

Lifecycle marketing

CRM strategy

Multi-channel campaigns

Team leadership

Personalisation

Data-driven decision making

HTML/CSS for email QA

Outils

Braze

Klaviyo

Iterable

Salesforce Marketing Cloud

Emarsys

GA4

BigQuery

Looker

Power BI

Description du poste

#TEAMBULK ARE HIRING A SENIOR CRM MANAGER

At Bulk™, we believe the gym changes everything. It makes you feel stronger, fitter and healthier. For 20 years, we’ve been developing elite sports nutrition products for every type of training. Trusted by Olympic athletes and everyday gym-goers, we help you power through training, push your limits, and achieve more.

Join us, and be part of what's next.

IN A NUTSHELL

As Senior CRM Manager at Bulk™, you'll be the architect of the channel's strategy. You'll drive customer activation, repeat purchases, and lifetime value through innovative lifecycle marketing.

You'll set the vision, lead a small but mighty team, and partner with key stakeholders across Brand, eCommerce, Data, and Creative to deliver measurable growth.

We're a scaling company in one of the most exciting industries, and we're looking for a leader to help us get there.

WHAT WILL YOU BE DOING?

• Define the multi-market CRM strategy across email, SMS, push/in-app (and direct mail where effective), aligned to brand and commercial goals.
• Build and own the lifecycle blueprint: onboarding, replenishment, cross-sell/upsell, win-back, loyalty, referrals, seasonal moments, and product launches.
• Translate strategy into a quarterly roadmap with clear hypotheses, testing plans, and revenue/LTV targets.

Campaigns

• Oversee always-on automation and high-impact campaigns - from segmentation through creative brief, QA, send, and post-analysis.
• Champion personalisation (behavioural, preference, and predictive signals) and dynamic content to improve relevance and conversion.
• Maintain a disciplined testing culture (subject lines, send-time, content, segmentation, offer design, channel mix) with statistically sound reads.

Data, Insights & Performance

• Partner with Data & Analytics to shape audience strategy, RFM cohorts, and replenishment cadences; ensure accurate attribution and forecasting of CRM revenue.
• Track and report core KPIs: deliverability, open/click-through, conversion, AOV, repeat rate, churn, LTV, list growth, opt-out, and channel ROI.
• Ensure data quality and hygiene; own profiling and preference management to fuel better decisions.
• Be the senior business owner for our ESP/CDP and adjacent tooling (e.g., messaging, onsite personalisation, survey/UGC, loyalty).
• Safeguard deliverability and sender reputation (list hygiene, sunsetting, consent capture, domain authentication: SPF/DKIM/DMARC).

Leadership & Ways of Working

• Lead, coach, and develop three CRM Executives - clear goals, meaningful feedback, and progression pathways.
• Create high-quality briefs and work collaboratively with Performance Marketing, Creative, Brand, Product, and eCom to land integrated customer journeys.
• Own budgeting and forecasting for CRM, ensuring efficient channel spend and confident revenue forecasts.

Governance

• Ensure compliance with UK GDPR, PECR, and market-specific privacy laws; partner with Legal/Compliance on consent, retention, and data usage.
• Uphold brand standards and champion an inclusive, customer-first tone of voice.

WHAT ARE WE LOOKING FOR?

• Ideally, you'll have around 7 years in CRM/Lifecycle Marketing within eCommerce/D2C.
• Track record of owning a multi-channel lifecycle programme that improved repeat rate and LTV at scale.
• Hands-on expertise with a modern ESP/CDP (e.g., Braze, Klaviyo, Iterable, Salesforce Marketing Cloud, Emarsys) and the surrounding stack.
• Strong analysis and experimentation chops; comfortable with cohort reads, incrementality, and champion/challenger frameworks.
• Working knowledge of HTML/CSS for email QA, event/identity data, and light SQL or BI tools (e.g., GA4/BigQuery/Looker/Power BI).
• Deep understanding of deliverability and list growth best practices.
• A people-first leader who builds capability, sets high standards, and creates momentum.

Added Bonus

• Experience with loyalty programmes, referrals, and ambassador/UCG-led journeys.
• Multi-market CRM (UK + EU) and localisation at scale.
• Familiarity with MMM/MTA or incrementality testing.

WHAT ARE THE GAINS?

• Monthly Bulk Bank Benefits Allowance
• including a subsidised Gym Membership
• A day off to celebrate your Birthday
• 60% discount on all Bulk™ products
• Additional Annual Leave (optional)
• Life Assurance
• A day off for Volunteering (optional)
• Enhanced Maternity & Paternity leave and workplace nursery scheme
• Summer Working Hours

LOCATION

London

HYBRID

3 days in the office, 2 days working from home

Bulk™ is a place where employees have a voice fundamental to our success as a business. Building a diverse and inclusive team enables us to reach and connect with our global customers, from developing delicious recipes to how our brand is built and perceived.

Regardless of age, disability, race, gender, religion, sexual orientation, education, neurodiversity or any protected characteristic, if you are a passionate risk-taker and eager to make a difference in sports nutrition, we want to hear from you. We know that a CV doesn’t begin to scratch the surface, and that the things that make you who you are could be a real game-changer for us. We are proud to be an equal opportunities employer.