Senior CRM Manager

JR United Kingdom; Preston; Remote; GBP 45,000 - 65,000; Full time

Job summary

A leading iGaming operator is seeking to hire a Senior CRM Manager to develop and execute retention strategies in a remote capacity. This position focuses on driving player engagement through multi-channel campaigns, supported by insights and analytics. The role requires at least 3 years of experience in a B2C setting, particularly with CRM tools like Xtremepush.

Qualifications

• 3+ years of CRM experience in iGaming or high-volume B2C.
• Proven track record managing multi-channel CRM campaigns.
• Hands-on experience with CRM platforms and analytics.

Responsibilities

• Develop and own CRM strategy including segmentation and lifecycle flows.
• Manage and optimize campaigns for onboarding and retention.
• Collaborate with teams to align messaging and offers.

Skills

CRM experience

Data analysis

Player retention metrics

Campaign management

Tools

Xtremepush

Optimove

Job description

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BettingJobs is working with an exciting new iGaming operator seeking to expand their team with the addition of a Senior CRM Manager.

This role is remote from UK/ Dubai/ Malta under a full time B2B contractor agreement. Experience within a start up environment is essential along side experience using Xtremepush.

Job Overview

As Senior CRM Manager, you will lead the development and execution of player retention and engagement strategies across email, SMS, onsite messaging, and push notifications. You will play a crucial role in driving player value, reducing churn, and enhancing lifetime value (LTV) through personalized and automated CRM journeys.

Key Responsibilities

• Develop and own the CRM strategy and roadmap, including segmentation, lifecycle flows, and campaign planning.
• Manage and optimize automated and ad-hoc campaigns for onboarding, reactivation, retention, and VIP early VIP detection.
• Design A/B tests, analyze performance metrics (CTR, open rates, conversion, ROI), and continuously improve campaigns
• Collaborate with data, product, customer support, and content teams to align messaging and offers with player behavior and business goals.
• Own CRM tools and platforms (such as Optimove, Xtremepush, etc.) and ensure campaigns are delivered on time and error-free.
• Monitor player activity and trigger personalized communications based on user behavior, preferences, and lifecycle stage.

Qualifications Needed

• 3+ years of CRM experience in iGaming or a high-volume B2C environment.
• Proven track record in managing multi-channel CRM campaigns with strong performance results.
• Deep understanding of player behavior, retention metrics, and LTV drivers in casino/sportsbook verticals.
• Hands-on experience with CRM platforms, campaign builders, and analytics dashboards.
• Experience with bonus mechanics, segmentation, and promotional calendars.